Regional Marketing Director for Europe

4 weeks ago


Bristol, Bristol, United Kingdom Imperial Brands PLC Full time

The Role

We are seeking a highly skilled Regional Marketing Manager to drive our Brand, Portfolio, and Activation agenda within the Europe Region. As a key member of our team, you will be responsible for guaranteeing performance management by working collaboratively with Cluster Heads of Consumer Marketing, EVP category, and other EU region functions.

The successful candidate will be critical to building and establishing two new categories with the EU Region, as well as developing guidelines and best practices for footprint enlargement.

You will also be expected to liaise closely with Clusters, EVP category, and other Europe Region functions to achieve alignment and support to Region and Cluster brand and Activation agenda.

Key Responsibilities

  • Lead EU EVP GTM Strategy, Implementation, and Execution by supporting a repeatable Brand & CX Strategy.
  • Ensure P&L delivery based on centrally led EVP strategy which is embedded in markets with a consumer-centric focus and balanced with key longer-term consumer objectives.
  • Conduct critical strategic, analytical, and operational projects that deliver increased revenue, profit, and productivity.
  • Work with cluster marketing leads and the central marketing & portfolio management teams to co-create EVP Portfolio/Brand Strategy.
  • Support clusters in creating BP and lead MEP by ensuring consumer-centric initiative plans that support BP targets.
  • Identify and drive best practice to be shared across EVP EU markets.

Requirements

  • 8+ years' experience across Brand and Activation management roles in a global FMCG organisation.
  • Senior Leadership experience in Cluster or Markets.
  • Experience in launching new and innovative products in markets.
  • Experience of operating and collaborating in a fast-paced, cross-functional environment, and interacting with Senior Stakeholders.
  • Excellent influencing and stakeholder management skills in a complex matrix organisation.
  • Ability to manage time and juggle multiple priorities to execute high-quality deliverables.

About Us

We are a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation, and success all supported by our award-winning development programmes that create exciting and rewarding career opportunities for all. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we're fully committed to creating and maintaining an environment that celebrates and respects difference.



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