B2B Media Strategy Director
6 days ago
Job Overview:
Austin Fraser is seeking an experienced Vice President of B2B Media Solutions to lead the development and execution of innovative media strategies. The ideal candidate will have a strong background in B2B media planning and a proven track record of driving business growth through data-driven campaigns.
About the Role:
- Develop and implement comprehensive media strategies tailored to B2B audiences, integrating advanced targeting methods and multi-channel approaches.
- Lead high-profile campaigns that directly contribute to client success and agency growth, fostering a culture of collaboration and innovation.
- Serve as the senior media advisor, building trust and providing actionable, data-driven solutions to complex challenges.
- Represent the agency as a media expert during client meetings, industry events, and thought leadership initiatives.
Key Responsibilities:
- Oversee the strategy and execution of media campaigns, ensuring alignment with business objectives and marketing goals.
- Lead media strategy for new business pitches, collaborating with account teams to craft compelling narratives.
- Implement media strategies integrating ABM, programmatic, social, search, and traditional channels.
- Mentor and inspire the media team, building expertise in B2B media.
- Ensure campaigns are delivered on time, within budget, and aligned with KPIs.
Qualifications:
- 12-15+ years of experience in media strategy and execution, with a strong focus on B2B clients and campaigns.
- Proven experience managing client relationships and leading pitches for high-value accounts.
- Advanced knowledge of ABM platforms (e.g., Demandbase, 6sense, Terminus) and multi-channel B2B strategies.
- Exceptional presentation and communication skills, strong analytical mindset, and collaborative leadership style.
Salary: £80k - £110k per annum
Location: London / Hybrid / Remote
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