B2B Media Strategy Director

6 days ago


London, Greater London, United Kingdom Austin Fraser Full time

Job Overview:

Austin Fraser is seeking an experienced Vice President of B2B Media Solutions to lead the development and execution of innovative media strategies. The ideal candidate will have a strong background in B2B media planning and a proven track record of driving business growth through data-driven campaigns.

About the Role:

  • Develop and implement comprehensive media strategies tailored to B2B audiences, integrating advanced targeting methods and multi-channel approaches.
  • Lead high-profile campaigns that directly contribute to client success and agency growth, fostering a culture of collaboration and innovation.
  • Serve as the senior media advisor, building trust and providing actionable, data-driven solutions to complex challenges.
  • Represent the agency as a media expert during client meetings, industry events, and thought leadership initiatives.

Key Responsibilities:

  1. Oversee the strategy and execution of media campaigns, ensuring alignment with business objectives and marketing goals.
  2. Lead media strategy for new business pitches, collaborating with account teams to craft compelling narratives.
  3. Implement media strategies integrating ABM, programmatic, social, search, and traditional channels.
  4. Mentor and inspire the media team, building expertise in B2B media.
  5. Ensure campaigns are delivered on time, within budget, and aligned with KPIs.

Qualifications:

  • 12-15+ years of experience in media strategy and execution, with a strong focus on B2B clients and campaigns.
  • Proven experience managing client relationships and leading pitches for high-value accounts.
  • Advanced knowledge of ABM platforms (e.g., Demandbase, 6sense, Terminus) and multi-channel B2B strategies.
  • Exceptional presentation and communication skills, strong analytical mindset, and collaborative leadership style.

Salary: £80k - £110k per annum

Location: London / Hybrid / Remote



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