B2B Media Planning Director

4 days ago

London, Greater London, United Kingdom Havas Media Group Spain SAU Full time

About the Role


We are seeking a highly skilled B2B Media Planning Director to join our team at Havas Media Group Spain SAU. This is a full-time, permanent position based in London.



Job Description:



The successful candidate will be responsible for leading best-in-class planning and strategy delivery for our global logistics client. You will focus on unique challenges and uncover appropriate media solutions to support their business objectives.



Key Responsibilities:



  • Client Management

    • IDentify and pursue growth opportunities within the account.
    • Propose well-thought-out alternatives to enhance media strategies.
    • Present clear recommendations to senior stakeholders.
    • Seek opinions from Havas village experts to aid in decision-making for campaigns.
    • Proactively manage risks associated with media initiatives.

  • Role Competencies

    • Leverage industry knowledge to identify planning and strategic improvements
    • Identify information gaps in market data and propose solutions.
    • Understand Havas products and services that align with global business objectives.
    • Develop media plans tailored to unique global presence and target audiences.
    • Evaluate proposals from junior members with an advanced understanding of the business.
    • Utilize appropriate tools and direct the team to relevant information sources for campaigns.
    • Create measurement frameworks and KPIs specific to logistics industry goals.



Specialist Skills:



  • Social Media Activation

    • Experience in setting up and activating campaigns across Meta, LinkedIn, Twitter, and other relevant B2B platforms.
    • Proven expertise in creating social media plans for global brands.

  • Programmatic Activation

    • Solid experience in programmatic advertising, ideally for global B2B clients.
    • Knowledge of audience forecasting and reporting tools as well as DSP audience insight tools.
    • Able to articulate complex matters in a simpler and easy-to-understand way.
    • In-depth knowledge of industry research and measurement tools as well as basic platforms for reporting (Adservers and DSPs – DV360, Amazon, Yahoo)
    • Ability to educate stakeholders on the role of programmatic in their media mix.

  • ABM Activation

    • Experience in running campaigns on ABM platforms such as 6Sense and Demandbase.
    • Ability to plan, manage, and improve multi-channel ABM campaigns and experiments.
    • Experience in building and maintaining target account lists in collaboration with sales teams.
    • Expertise in optimizing campaign funnel conversion rates and acquisition/activation costs for ABM initiatives.
    • Strong ability to measure and report on ABM campaign performance, ensuring alignment with demand generation and sales goals.



Requirements:



  • Minimum of 6 years' experience in media planning, preferably with exposure to global clients.
  • Ability to thrive in a fast-paced environment and adapt to the dynamic nature of the logistics sector.
  • Excellent communication skills with the ability to present complex media strategies simply.
  • Commercial mindset to maximize media opportunities within global operations.
  • Detail-oriented with strong project management skills to handle significant volumes of multi-market campaigns.


Benefits:


As a member of our team, you will have access to ongoing training and development opportunities, as well as a competitive salary range of £80,000 - £110,000 per annum, depending on experience.



How to Apply:


If you are a motivated and experienced media professional looking for a new challenge, please submit your application, including your CV and a cover letter outlining your qualifications and experience. We look forward to hearing from you


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