Global Brand and Marketing Director
5 days ago
Job Title: Global Brand and Marketing Director
Job Summary:
We are seeking a highly skilled Global Brand and Marketing Director to lead our brand strategy and marketing efforts across international markets. The ideal candidate will have a proven track record in brand management and international marketing, with a strong understanding of digital marketing, social media strategies, and emerging market trends.
Key Responsibilities:
- Brand Strategy & Development
- Develop and implement the global brand strategy to increase brand awareness, engagement, and equity across key international markets.
- Monitor market trends, consumer behaviour, and competitive activity to identify growth opportunities and strategic initiatives.
- Conduct in-depth market analysis to identify and prioritise opportunities for brand expansion and growth in new and existing markets.
- Develop localised strategies for different regions, adapting campaigns and product offerings to suit market-specific needs while maintaining brand consistency.
- Work with regional teams and distributors to implement tailored brand campaigns, ensuring the brand message resonates with local audiences.
- Lead the development and execution of 360-degree marketing campaigns (digital, social media, print, events) to support product launches, brand storytelling, and seasonal promotions.
- Manage relationships with external agencies, ensuring high-quality and impactful marketing materials and activations are delivered on time and within budget.
- Collaborate with Product Development and Merchandising teams to define product positioning and create compelling stories around new collections.
- Monitor product performance and customer feedback to refine strategies and ensure relevance in each market.
- Track and analyse brand performance, using key metrics (e.g., market share, sales growth, brand equity) to assess the effectiveness of brand initiatives and campaigns.
- Manage the brand budget effectively, ensuring a return on investment for all brand activities.
Requirements:
- Experience of export or international sales, preferably in the luxury goods, jewellery or cosmetics industry.
- Proven track record of developing and executing successful global marketing campaigns.
- Strong understanding of digital marketing, social media strategies, and emerging market trends.
- Ability to thrive in a fast-paced, dynamic environment with a passion for the luxury and jewellery sectors.
- Willingness to travel internationally as required.
What We Offer:
Base salary up to £100,000, performance-related bonus.
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