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Head of Marketing and Brand Strategy

2 months ago

Essex, United Kingdom Advocate Group Full time

Are you a seasoned marketing professional looking for a new challenge?

Maldon Salt, a renowned food brand, is seeking a visionary Head of Marketing to drive its international growth plans.

The successful candidate will develop and execute a clear brand strategy for the UK and export markets, working closely with the NPD team, Commercial Director, and Sales.

Key responsibilities include:

  • Developing and overseeing the delivery of a 3-5 year business plan for the UK and export markets.
  • Working closely with local markets and international marketing to ensure global brand strategy, essence, and positioning are understood and followed.
  • Overseeing the implementation of a new digital strategy, including PR, social media, and influencer marketing, to increase engagement and conversion rates globally.
  • Managing suppliers and creative agencies to deliver high-quality services and value for money.
  • Celebrating and developing direct and indirect reports.

The ideal candidate will have extensive brand marketing experience, preferably in the food industry, and a passion for food and robust brand and heritage understanding.

They will be deadline-oriented, with attention to detail, and a good mentor with strong values and integrity.

The Advocate Group is a leading recruitment partner to the FMCG and consumer product sectors, and we welcome applications from all suitably qualified persons.