Global Brand and Marketing Director

4 weeks ago


Essex, United Kingdom Michael Page (UK) Full time

Job Title: Global Brand and Marketing Director

Job Summary:

We are seeking a highly experienced Global Brand and Marketing Director to lead our international brand strategy and drive brand growth across key markets. The ideal candidate will have a proven track record in brand management and international marketing, with a strong understanding of digital marketing, social media strategies, and emerging market trends.

Key Responsibilities:

  1. Brand Strategy & Development:
  • Develop and implement the global brand strategy to increase brand awareness, engagement, and equity across key international markets.
  • Monitor market trends, consumer behaviour, and competitive activity to identify growth opportunities and strategic initiatives.
Market Analysis & Expansion:
  • Conduct in-depth market analysis to identify and prioritise opportunities for brand expansion and growth in new and existing markets.
  • Develop localised strategies for different regions, adapting campaigns and product offerings to suit market-specific needs while maintaining brand consistency.
  • Work with regional teams and distributors to implement tailored brand campaigns, ensuring the brand message resonates with local audiences.
Campaign Management:
  • Lead the development and execution of 360-degree marketing campaigns (digital, social media, print, events) to support product launches, brand storytelling, and seasonal promotions.
  • Manage relationships with external agencies, ensuring high-quality and impactful marketing materials and activations are delivered on time and within budget.
Product Portfolio & Positioning:
  • Collaborate with Product Development and Merchandising teams to define product positioning and create compelling stories around new collections.
  • Monitor product performance and customer feedback to refine strategies and ensure relevance in each market.
Performance Analysis & Reporting:
  • Track and analyse brand performance, using key metrics (e.g., market share, sales growth, brand equity) to assess the effectiveness of brand initiatives and campaigns.
  • Manage the brand budget effectively, ensuring a return on investment for all brand activities.

Requirements:

  • Experience of export or international sales, preferably in the luxury goods, jewellery or cosmetics industry.
  • Proven track record of developing and executing successful global marketing campaigns.
  • Strong understanding of digital marketing, social media strategies, and emerging market trends.
  • Ability to thrive in a fast-paced, dynamic environment with a passion for the luxury and jewellery sectors.
  • Willingness to travel internationally as required.

What's on Offer:

Base salary max £100,000
Performance related bonus



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