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Head of Marketing and Brand Strategy

2 months ago

Essex, United Kingdom Advocate Group Full time
{"title": "Head of Marketing and Brand Strategy", "description": "

Are you a seasoned marketing professional looking for a new challenge?

Maldon Salt, a renowned food brand, is seeking a visionary Head of Marketing and Brand Strategy to drive its ambitious international plans.

As a key member of the leadership team, you will be responsible for developing and executing a clear brand strategy for the UK and export markets.

You will work closely with the NPD team, Commercial Director, and Sales to ensure global brand strategy, essence, and positioning are understood and followed.

Key responsibilities include:

  • Developing and overseeing the delivery of a clear brand strategy for the UK and export markets.
  • Working closely with local markets and international marketing to ensure global brand strategy, essence, and positioning are understood and followed.
  • Overseeing the implementation of new digital strategies, including PR, social, and influencer marketing.
  • Managing suppliers and creative agencies to ensure high-quality service and value for money.
  • Celebrating and developing direct and indirect reports.

About you:

  • Extensive brand marketing experience, preferably in the food industry.
  • Deadline-oriented with attention to detail and understanding of customer and consumer needs.
  • Good mentor with strong values and integrity.
  • Alignment with company values: integrity, teamwork, innovation, drive, and growth.
  • Passion for food and robust brand and heritage understanding.

If you're passionate about driving impactful product launches and crafting compelling campaigns, we'd love to hear from you.

", "company": "The Advocate Group", "location": "UK"}