Global Brand Strategy and Development Director
4 hours ago
About Us
Kimberly-Clark, a leading consumer goods company, is seeking an experienced professional to fill the role of International Brand Development Leader. As a global leader in innovation, growth, and impact, we pride ourselves on our commitment to sustainability, inclusion, wellbeing, and career development.
Estimated salary for this position is £85,000 - £115,000 per year, depending on experience and location within the South East England region.
Job Description
We are looking for a strategic thinker with a deep understanding of global brand management to lead the development and execution of branding strategies across international markets. The successful candidate will be responsible for building strong brands across the International Family Care & Professional business, strengthening consumer & customer engagement against a clear, long-term brand purpose/promise.
Key Responsibilities:
- Establish and maintain Global/International brand foundations: Brand promise, brand profile, segmentation, architecture, branding strategy. Commission research (with Market Intelligence) to inform.
- Develop audience targeting strategy based on insight inc. approach for POBA/POME
- Develop and implement Global Brand Guidelines encompassing visual identity, tone of voice and messaging – ensures consistency of delivery across International markets leading the deployment of training for internal and external partners. Adapt brand guidelines for local markets where needed, in line with Global strategy.
- Lead branding strategy across markets inc. defining the approach for master brands across multiple markets/categories & seek opportunities to maximise global efficiencies
- In line with brand profile and architecture, identify opportunities to build and support the brand through extensions to new categories or subcategories, and new omnichannel experiences.
- In conjunction with Sustainability Leader and overall Sustainability Strategy, develop brand social impact & sustainability strategy and plans & lead implementation through International portfolio and ABU brand plans/integration to brand idea execution. Inc leading any Global programmes which span multiple markets
- Work with the Creative, Design and Experience team to bring the brand promise to life for consumers & customers through engaging brand ideas & creative executions. Lead clear briefs reflecting consumer insight & business strategy/objectives & operating as a key stakeholder through the development & implementation process
- Own brand performance metrics & ROI delivery (inc. brand equity), working with marketing intelligence to measure in key markets and develop plan to act on results.
- Provide brand leadership and direction during the creation and implementation of visual assets (including guidelines) – logos, colour pallets, typography, packaging, working with Design leader and team.
- Drive alignment to brand strategy & maximise consistency across all touchpoints & across all International projects & initiatives through collaboration with multi-functional stakeholders (Marketing managers, Innovation, Design, Creative and Experience team, ABUs)
About You
We're looking for a self-driven and highly motivated individual who is inspired by doing things differently, someone who is always taking initiative to make things better. The ideal candidate will have a proven track record in global brand management, with exceptional communication and storytelling skills to win hearts and minds within the organisation.
Benefits
We offer competitive pay and benefits to employees and reward excellence and performance. Our comprehensive benefits package includes gym memberships, private medical insurance, dental cover, employee assistance programme, cycle to work scheme, critical illness cover, travel insurance and a market-leading defined contribution pension scheme.
Certain benefits, such as flexible work schedules and parental leave, can be tailored to meet specific individual needs, giving our employees the flexibility to manage their commitments inside and outside of work. We are proud to be rated as a top 100 workplace for working mothers for two years in a row.
To Be Considered
If you're a driven and motivated professional looking for a challenging role that offers opportunities for growth and development, please click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.
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