Digital Brand Manager

4 weeks ago


Aberdeen, Aberdeen City, United Kingdom Duncan and Todd Opticians Full time
Digital Brand Manager

We are seeking a highly skilled Digital Brand Manager to join our team at Duncan and Todd Opticians. As a key member of our digital marketing team, you will be responsible for developing and implementing comprehensive digital marketing strategies that drive online growth and enhance our brand identity.

Key Responsibilities:
  • Develop and execute digital marketing strategies that align with our brand identity and business objectives.
  • Launch and optimize new digital platforms to ensure a seamless user experience and drive sales.
  • Manage and optimize our digital marketing channels, including SEO, PPC, social media, and email marketing.
  • Conduct market research to identify trends and opportunities for growth.
  • Collaborate with cross-functional teams to ensure brand consistency across all channels.
Requirements:
  • Proven experience in digital marketing, with a strong focus on e-commerce and brand management.
  • A deep understanding of SEO, PPC, social media, and email marketing best practices.
  • Excellent analytical skills and the ability to measure and optimize digital campaigns.
  • A passion for staying up-to-date with the latest digital marketing trends and technologies.
What We Offer:
  • Staff Discount: 2 x 100% discount on spectacles or sunglasses or annual supply of contact lenses per calendar year.
  • 6 x 50% discount on spectacles or sunglasses for family and friends.
  • High Street Vouchers: Access to a partner discount platform for discounts at shops, supermarkets, restaurants, and cinemas.
  • Employee Assistance Programme: Free access to confidential support for personal and work-related issues, including well-being and mental health support.
  • Pension Scheme/ Salary Sacrifice
  • Cycle to Work Scheme: Promoting healthy lifestyles whilst helping to reduce carbon footprints.
Hybrid Working
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