Brand Experience Coordinator

1 month ago


Aberdeen, Aberdeen City, United Kingdom Duncan and Todd Opticians Full time

We are seeking a talented Brand Coordinator - Digital to join our dynamic team at Duncan and Todd Opticians. As we embark on a fresh rebranding journey, this is the perfect opportunity to make your mark.

Key Responsibilities:

  • Brand Guidelines Enforcement: Maintain brand guidelines across all touch points and channels.
  • Campaign Coordination: Coordinate the digital elements of brand campaigns, ensuring they are delivered on time and aligned with brand strategy.
  • Metrics Tracking: Track brand and business metrics and contribute to overall marketing and business reports.
  • Social Media Content: Manage the creation and rollout of content across social media, ensuring alignment with brand guidelines and delivery against KPIs.
  • Email Campaigns: Implement and manage email campaigns aligned with overall campaigns and brand identity.
  • Website Updates: Update websites to ensure content aligns with brand guidelines, including tone of voice.

Requirements:

  • Previous experience in content and digital marketing or a related field.
  • Proficiency in design software, such as Adobe Photoshop and Canva.
  • Experience with digital marketing tools including website CMS.
  • Familiarity with CRM software, such as HubSpot or Mailchimp.
  • Excellent written and verbal communication skills to effectively convey brand messaging.
  • Ability to develop creative and innovative content.
  • Proven results in creating social content and building communities.
  • A keen eye for detail to ensure brand consistency across all channels.
  • Experience with digital analytics tools, such as GA4.
  • Experience in SEO and PPC would be beneficial.

Benefits:

  • Staff Discount: 2 x 100% discount on spectacles or sunglasses or annual supply of contact lenses per calendar year. 6 x 50% discount on spectacles or sunglasses for family and friends.
  • High Street Vouchers: Access to a partner discount platform providing discounts for high street shops, supermarkets, restaurants, and cinemas.
  • Employee Assistance Programme: Free access to confidential support for personal and work-related issues, including well-being and mental health support.
  • Pension Scheme/Salary Sacrifice: Details provided upon request.
  • Cycle to Work Scheme: Promoting healthy lifestyles while helping to reduce carbon footprints.
  • Hybrid Working: Flexible working options available.


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