Marketing Operations Director

4 weeks ago

London, Greater London, United Kingdom Siteimprove Full time
Job Description

Siteimprove is seeking a highly skilled Marketing Operations Director to lead the development of our marketing operations engine and drive pipeline creation. As a change agent, you will play a pivotal role in shaping the future of our organization, driving strategic initiatives, and optimizing processes to propel our growth.

Key Responsibilities
  • Develop and execute marketing operations strategies aligned with overall business objectives.
  • Streamline marketing workflows and processes to increase efficiency and productivity.
  • Evaluate, implement, and manage marketing technology stack to enhance campaign effectiveness and data analytics.
  • Utilize data analytics to track and analyze marketing performance metrics, providing actionable insights to improve campaign effectiveness and ROI.
  • Develop and implement a comprehensive data strategy to ensure data quality, accuracy, and compliance, leveraging both internal and external data sources.
  • Develop and implement lead management processes, including lead scoring, intent data, nurturing, and hand-off to sales, to optimize conversation rates and maximize revenue generation.
  • Cross-functional Collaboration: Collaborate with other departments such as sales, finance, and product development to ensure alignment and support for marketing initiatives.
  • Manage marketing operations budget, ensuring resources are allocated effectively and efficiently.
  • Manage relationships with external vendors and agencies, ensuring high-quality deliverables and cost-effectiveness.
  • Ensure marketing activities comply with relevant regulations and mitigate potential risks.
Requirements
  • 10 years of experience in marketing operations or related roles, with proven leadership experience, preferably for a SaaS company.
  • Strong analytical skills with proficiency in data analysis tools and techniques.
  • In-depth knowledge of marketing technology platforms and tools, such as CRM, marketing automation, and analytics software.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders at all levels.
  • Proven track record of driving results and delivering measurable business impact through marketing operations initiatives.

Base pay will depend on the position, individual qualifications, market, and other operational business needs.

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