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Head of Acquisition and Growth

2 months ago

London, Greater London, United Kingdom Craft Gin Club Full time
About the Role

We are seeking an experienced and strategic Head of Acquisition and Growth to join our passionate and talented marketing team at Craft Gin Club. As a key member of our leadership team, you will be responsible for developing and executing customer acquisition strategies to drive business growth and expansion.

Key Responsibilities
  • Develop and Execute Customer Acquisition Strategies: Design and implement multi-channel customer acquisition plans to attract high-quality, new-to-brand members, across digital and offline channels.
  • Lead the Acquisition Team: Manage a small team of acquisition professionals, providing guidance, coaching, and support to ensure the team is working effectively towards business objectives.
  • Optimize Acquisition Budget: Own and manage the acquisition budget, ensuring investments are made wisely, within acceptable cost-per-acquisition (CPA), payback, and lifetime value (LTV) thresholds.
  • Nurture Partnerships: Manage a portfolio of existing brand-to-brand, network, and affiliate partners to nurture relationships and deliver repeat business.
  • Stay Ahead of the Competition: Continuously monitor emerging channels and new partnership opportunities to identify new sources of customers for the business.
  • Collaborate with the Marketing Team: Work closely with the wider marketing team to ensure we're capitalizing on site visits and engaging and converting prospects.
  • Results-Driven: Live and breathe the results, keeping the wider business up-to-date with performance and identifying areas for improvement.
Requirements
  • Experience in Customer Acquisition: Several years' experience in customer acquisition, preferably in a D2C ecommerce brand.
  • Partnerships and Sales Experience: Proven ability to negotiate and build best-in-class relationships with partners at all levels.
  • Digital and Offline Channels: Experience in both digital and offline performance channels, with a strong understanding of how to optimize spend.
  • Commercial Acumen: Commercially savvy and experienced in forecasting and crafting deals that payback.
  • Leadership and Team Management: Confident interacting with internal and external stakeholders at varying levels, with experience in leading and managing a team.
  • Analytical Mindset: Analytically minded, with a strong understanding of how to measure and optimize customer acquisition performance.
What We Offer
  • Competitive Salary and Commission Structure: A competitive salary and commission structure, with opportunities for growth and career progression.
  • Hybrid Working: A dynamic working environment with a minimum of 2 days in the office per week.
  • Generous Holiday Allowance: 25 days holiday rising with length of service, plus flexible working hours.
  • Career Progression Opportunities: Regular social events, weekly gin and rum tastings, and a generous staff discount on our online store.