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Senior Marketing Director

2 months ago

London, Greater London, United Kingdom Michael Page Marketing Full time

The role of Senior Marketing Manager UK involves spearheading the development and implementation of strategic marketing plans to enhance brand visibility and market share within the FMCG industry.

Key Responsibilities

  • Developing and executing comprehensive marketing strategies to drive business growth
  • Leading cross-functional teams to align marketing initiatives with business objectives
  • Collaborating with sales and product development teams to ensure strategic alignment
  • Conducting market research and competitor analysis to inform marketing decisions
  • Overseeing the creation of promotional materials and marketing campaigns to engage target audiences
  • Ensuring brand consistency across all marketing channels and touchpoints
  • Managing the marketing budget and measuring ROI to optimize resource allocation
  • Reporting on marketing performance to senior management and stakeholders

Requirements

  • Advanced degree in Marketing, Business Administration, or a related field
  • Proven experience in a senior marketing role within the FMCG industry
  • Excellent leadership and communication skills to drive team performance and engagement
  • Strategic thinking and problem-solving skills to navigate complex marketing challenges