Brand Manager/Senior Brand Manager

3 weeks ago

Maidenhead, Windsor and Maidenhead, United Kingdom JACOBS DOUWE EGBERTS Full time
Job Opportunity

We are seeking a highly skilled and experienced Brand Manager/Senior Brand Manager to join our team at Jacobs Douwe Egberts. This is a fantastic opportunity to lead the Tassimo brand activity in the UK, drive brand communications, media strategy, and activation both in-store and online.

Key Responsibilities
  • Lead the Tassimo brand activity in the UK, including local brand communications, media strategy (with a digital focus) and help drive best in class activation both in-store & online.
  • Lead portfolio management on Tassimo and other key strategic brand initiatives to include pricing, promo & insights.
  • You will oversee Tassimo performance tracking, turning data into actionable insights to help fuel Tassimo growth.
  • The role will also require strong relationship-building skills to work with local (internal and external) and with our global brand teams and partners.
Requirements

This role would suit someone with UK Marketing experience from an FMCG background with an excellent track record in Brand-building, Above the Line (ATL) and Below the Line (BTL) campaigns, and Innovation delivery. Commercial, Category and/or consumer insight experience could be beneficial.

To be considered you must have/be:

  • Growth mindset with great mental agility yet creative thinker.
  • 5+ years of Marketing expertise is essential in all its dimensions, strategic and operational.
  • Ability to handle complex data and insights to drive brand strategy & track performance.
What We Offer
  • Great pension, we'll double your contribution.
  • Bonus.
  • Company car.
  • Onsite gym (no excuses for missing leg-day when you're in the office).
  • And all the coffee you could possibly drink.

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