Senior Brand Manager

2 weeks ago


Maidenhead, Windsor and Maidenhead, United Kingdom Randstad Delivery (GBS) Full time
Job Title: Senior Brand Manager

Job Summary:

We are seeking a highly skilled Senior Brand Manager to join our team at Randstad Business Support. As a Senior Brand Manager, you will be responsible for developing and implementing brand-marketing strategies and plans to maximize brand growth potential.

Main Responsibilities:

  • Define and develop brand strategies across the marketing mix to maximize brand growth potential.
  • Develop and implement brand plans that deliver on marketing strategies and goals with measurable success measures and milestones.
  • Liaise closely with relevant marketing teams, cross-functional teams, and external partners to ensure excellence in execution of brand plans and strategic projects.
  • Manage product innovation process, including insight generation, ideation, business case, product development, and post-launch evaluation.
  • Full forecasting responsibility with a high level of accuracy to ensure demand projections are in line with demand trends and planned brand activities.
  • Full budgetary responsibility to ensure brand investment is within agreed spending limits.
  • Report and present brand performance, including internal financials and in-market performance, to various management levels with recommendations on adapting strategies, plans, investment opportunities, competitive threats, and course corrections.

Requirements:

  • Educated to degree/diploma level in business and/or marketing.
  • Proficient in Microsoft Office programs.
  • Proven track record of success within a brand manager or equivalent role.
  • Industry experience preferred.

About Randstad Business Support:

Randstad Business Support is a leading provider of business support services, including recruitment, HR, and training solutions. We are committed to delivering exceptional service and supporting our clients in achieving their business goals.


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