Senior Brand Manager
2 weeks ago
Job Summary:
We are seeking a highly skilled Senior Brand Manager to join our team at Randstad Business Support. As a Senior Brand Manager, you will be responsible for developing and implementing brand-marketing strategies and plans to maximize brand growth potential.
Main Responsibilities:
- Define and develop brand strategies across the marketing mix to maximize brand growth potential.
- Develop and implement brand plans that deliver on marketing strategies and goals with measurable success measures and milestones.
- Liaise closely with relevant marketing teams, cross-functional teams, and external partners to ensure excellence in execution of brand plans and strategic projects.
- Manage product innovation process, including insight generation, ideation, business case, product development, and post-launch evaluation.
- Full forecasting responsibility with a high level of accuracy to ensure demand projections are in line with demand trends and planned brand activities.
- Full budgetary responsibility to ensure brand investment is within agreed spending limits.
- Report and present brand performance, including internal financials and in-market performance, to various management levels with recommendations on adapting strategies, plans, investment opportunities, competitive threats, and course corrections.
Requirements:
- Educated to degree/diploma level in business and/or marketing.
- Proficient in Microsoft Office programs.
- Proven track record of success within a brand manager or equivalent role.
- Industry experience preferred.
About Randstad Business Support:
Randstad Business Support is a leading provider of business support services, including recruitment, HR, and training solutions. We are committed to delivering exceptional service and supporting our clients in achieving their business goals.
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