Brand Manager Senior

4 days ago

Maidenhead, Windsor and Maidenhead, United Kingdom JACOBS DOUWE EGBERTS Full time
Senior Brand Manager Role

We are seeking a highly skilled Senior Brand Manager to lead our Tassimo brand activity in the UK. As a key member of our team, you will be responsible for developing and executing local brand communications, media strategy, and activation plans to drive business growth.

Key Responsibilities:

  • Lead the Tassimo brand in the UK, including local brand communications, media strategy, and activation plans.
  • Develop and execute portfolio management strategies for Tassimo and other key brands.
  • Oversee performance tracking and data analysis to inform business decisions.
  • Build strong relationships with internal and external stakeholders, including global brand teams and partners.

Requirements:

  • 5+ years of marketing experience in an FMCG background.
  • Proven track record in brand-building, ATL, and BTL campaigns.
  • Commercial, category, and consumer insight experience.
  • Ability to handle complex data and insights to drive business decisions.
  • Exposure to the UK retail grocery market and understanding of key drivers.

About Us:

JACOBS DOUWE EGBERTS (JDE) is a leading coffee and tea company with a portfolio available in over 100 markets. We are driven by our purpose of Making Amazing Moments happen and our vision to be the Most Chosen Coffee company in the UK and Ireland.

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