Digital Growth and Customer Journey Manager
7 days ago
About the Opportunity
We are seeking a highly skilled Digital Growth and Customer Journey Manager to drive our global digital strategy and customer engagement. As a key member of our marketing team, you will play a central role in shaping our digital performance and creating impactful campaigns across global markets.
Your Responsibilities
- Digital Strategy & CRM: Develop and execute a global CRM and digital engagement strategy, maximising customer retention and acquisition while reducing costs.
- Campaign Development: Create data-driven, creative campaigns to grow and segment the customer database, ensuring regional and category-specific relevance.
- Performance Marketing: Lead external agencies in optimising paid channels, including Google, Meta, TikTok, and Microsoft, while driving measurable results.
- Creative Ad Management: Collaborate with design and content teams to create high-performing digital ads tailored to various stages of the customer journey.
- SEO: Drive on-site and off-site SEO improvements globally, working alongside PR and outreach teams to enhance search visibility.
- Emerging Channels: Identify and implement innovative digital revenue streams, such as TikTok Shop, social commerce, and subscription models.
- Data-Driven Insights: Analyse campaign performance using tools like GA4 and Shopify, providing actionable insights to improve outcomes.
- Community Engagement: Develop loyalty programs, encouraging UGC and leveraging it for digital campaigns.
- Testing and Experimentation: Conduct A/B testing across email, ads, and social content to refine strategies and maximise results.
About You
We are looking for a skilled digital marketer with strong strategic vision, extensive experience with brand marketing, and technical expertise. You'll need to have:
- Extensive digital marketing experience, including acquisition and retention strategies.
- Proven experience in brand marketing, ensuring consistent messaging and identity across digital channels.
- A deep understanding of CRM systems, database management, and email marketing automation.
- A proven track record in managing SEO and paid marketing initiatives.
- Strong analytical skills and the ability to interpret data to inform decisions.
- Exceptional communication skills to influence stakeholders and lead cross-functional projects.
Bonus Points For:
- Experience with digital attribution models.
- Familiarity with hybrid working environments.
- An attractive compensation package, including 25 days annual leave, plus UK bank holidays, with additional days awarded for long service.
- A range of benefits, including a Cycle to Work Scheme, eye care vouchers, generous staff discounts and EAP.
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