Digital Content Specialist

5 days ago


Bournemouth, Bournemouth, United Kingdom Ageas Full time

As a Digital Content Specialist at Ageas, you will play a crucial role in crafting engaging and persuasive content that resonates with our target audiences. This includes developing compelling copy for various digital channels, such as blogs, websites, social media, and email campaigns.

About the Role

This position requires a versatile skill set to effectively communicate our brand's voice and achieve strategic business objectives. You will oversee all customer-facing copy across owned channels and journeys, ensuring a consistent and considered approach and tone across all customer journeys.

You will also be responsible for generating fresh content and copy to enhance customer engagement and support brand content initiatives. Additionally, you will collaborate with Agile product teams to develop copy optimisation tests aimed at improving digital journey success rates.

Key Responsibilities
  • Create customer copy for new journeys and projects, working closely with Agile product teams.
  • Interpret and articulate our brand voice for both Rias and Ageas, to build trust and recognition with our target audiences and deliver best-in-class digital experiences.
  • Collaborate with the Digital Analytics and Conversion Rate Optimisation teams to develop copy optimisation tests aimed at improving digital journey success rates.
  • Generate fresh content and copy to enhance customer engagement and support brand content initiatives.
Requirements
  • Experience in writing and editing copy, predominantly for digital channels.
  • Customer-focused and inquisitive about how customers think and react.
  • Understanding of Financial Services / Insurance products and working in a regulated industry (desired).
Benefits

Ageas offers a wide range of benefits to support your health, wealth, and wellbeing, including flexible working arrangements, dental insurance, health cash plan, and annual bonus schemes.

About Ageas

We are one of the largest car and home insurers in the UK, committed to providing excellent customer experiences through innovative and engaging content. As a Disability Confident Employer, we strive to create an inclusive environment for all employees.



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