Loyalty Programme Manager

3 weeks ago

London, Greater London, United Kingdom Virgin Active Full time

Virgin Active is committed to delivering a unique leisure and relaxation experience throughout all our clubs. Our team are dedicated to incorporating Virgin Active values and ensuring the highest Brand Standards into their work, so our members can experience the finest facilities and service.

The Loyalty Manager is responsible for managing the Membership Loyalty Programme for Virgin Active Europe (UK & Italy). You will be the leading expert on our respective platforms, executing best-in-class campaigns to drive retention.

The Role

  • Contribute to and execute the annual member engagement and offer plan.
  • Liaise with internal designers or agencies to design creative execution of engagement plans across all direct channels (SMS, email, App, personalised web pages, WhatsApp etc.) to support the loyalty strategy.
  • Lead and coordinate the implementation of multiple loyalty campaigns and take full ownership of the campaigns you create by ensuring that the communication (and execution) meet the standard of the business.
  • Monitor the campaign performance (incl. deliverability) and proactively suggest improvements.
  • Manage the loyalty programme rules in line with the loyalty strategy driven and supported by Global Head of Loyalty.
  • Work collaboratively and efficiently within the loyalty & app platform team and the wider business.
  • Work with the CRM team to proactively suggest and set up AB tests to constantly improve campaign relevant KPIs.

Experience

  • 3-5+ years' experience as a Loyalty Manager or similar role within a Loyalty team responsible for the execution of campaigns and day-to-day management of the programme.
  • Proven experience in CRM, Loyalty Marketing, Campaign Management and have demonstrated experience with Member Management Systems, CRM tools, and Loyalty Programmes.
  • Experience managing partnerships and other core relationships supporting a programme's value proposition.

Our Perks

  • 25 days (excluding bank holidays) annual leave, plus a Celebration Day – and we want you to take them.
  • Access to The Peoples Pension, with our contributions at 3% OR Access to Scottish Widows Pension with us matching contributions up 5%.
  • Complimentary Virgin Active membership for you and a buddy. You can also get free membership for your children too, ability to take advantage of our Club V.
  • Private Dental and Healthcare Insurance – your physical health is important, and we want you to have access to healthcare should you require it.
  • Life Assurance 4x your salary – which we hope you will not need.
  • We want you to love Virgin Active like we do, so you get discounts across Virgin Active – everything from guest passes to 50% off PT sessions.
  • You will join Virgin Family - where not only can you communicate with your colleagues across Virgin Group, but also many discounts (including Virgin Atlantic, Virgin Holidays and Virgin Media/O2).
  • Maintaining a healthy diet while at work can be hard, so we offer all our team members 20% off food and drink at our KAUAI branches located in clubs.
  • Managing finances can be difficult, so we offer access to Salary Finance. They can support you with loans and savings plans, as well as help you become a personal finance expert.
  • Mental health is a cornerstone of wellbeing. Our BUPA employer assistance programme is there when you need a helping hand with 4 free counselling sessions.
  • We know finding a new home to rent can be stressful. We partner with Dexters who offer complimentary corporate letting services – meaning no tenant charges.
  • Access to ePoints, offering loads of online discounts to retailers.
  • Always wanted to take that yoga course? Well VA offer discount on all their Academy courses, trained by the very best instructors.

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