B2B Marketing Lead

1 day ago


London, Greater London, United Kingdom Salt Full time
Company Overview

We are Salt, a company that excels in providing innovative digital marketing solutions.

This Ads Marketing Manager position is a fantastic opportunity to join our team and contribute to the growth of our business.

You will be working closely with our cross-functional teams to develop and execute dynamic go-to-market strategies, lead the presence at local industry events, and collaborate with advertisers to create impactful marketing campaigns.

Key Responsibilities:

  • Go-to-Market Strategies: Develop and execute dynamic go-to-market strategies and narratives to empower the Sales team and engage advertising clients.
  • Event Strategy & Engagement: Lead the presence at local industry events and client engagements, ensuring relevance and impactful representation at every touchpoint.
  • Cross-Functional Collaboration: Work with teams across Communications, Ad Product Marketing, Research, Sales, Partner Marketing, and Events to create cohesive and effective campaigns.
  • Data & Insights Analysis: Utilise data insights and new ad solutions to uncover and share compelling B2B stories tailored to the UK market, enriching the value proposition for advertising partners.
  • Advertiser Relationships: Develop a deep understanding of advertiser partners, gathering actionable insights to shape product and marketing strategies. Represent partner needs to cross-functional teams effectively.

Qualifications:

  • 7–10 years of experience in B2B marketing, product marketing, digital advertising, or marketing communications.
  • Strong knowledge of the CTV, OTT, or streaming landscape (preferred).
  • Expertise in product positioning, crafting narratives, and developing impactful collateral.
  • Proven ability to work closely with product and sales teams to shape and communicate strategy effectively.
  • Experience creating diverse content types, including blog posts, case studies, presentations, and thought leadership materials.
  • Success in delivering impactful B2B event activations, both 1P and 3P, to support commercial goals.
  • Skilled at managing multiple projects simultaneously with precision under tight deadlines.
  • A creative and strategic mindset, coupled with a results-oriented approach.

The estimated salary for this position is £70,000 - £90,000 per annum, depending on experience.



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