Marketing Programme Manager

2 months ago

Bradford, Bradford, United Kingdom FGH (Freemans Grattan Holdings) Full time

About the Role

We are seeking a highly motivated and experienced Marketing Campaigns Manager to join our team at FGH (Freemans Grattan Holdings). As a key member of our marketing team, you will be responsible for developing, executing, and managing an efficient and effective marketing programme for homes and electricals.

Key Responsibilities

  • Develop and lead the marketing plan for homes and electricals, ensuring alignment with the company's overall marketing strategy.
  • Manage the marketing calendar, including briefing promotions and product campaigns to the wider marketing team.
  • Support the development of creative briefs and content production in line with marketing plans and primary campaigns.
  • Lead weekly product, content, and brand cross-functional meetings to ensure seamless execution of marketing initiatives.
  • Manage key campaign moments, including Jan/Feb and July/August campaigns.
  • Lead media partnerships for the campaigns team, driving revenue growth and brand awareness.
  • Drive home category performance and market share, ensuring plans deliver on homes numbers.
  • Develop compelling storytelling to make Freemans famous in Home.
  • Deliver co-funded marketing activity in Homes & Electricals.
  • Manage budgets for campaigns, ensuring effective ROI.
  • Ensure compliance with all applicable UK and local regulations, Company Policies, and FCA Conduct Rules.
  • Demonstrate behaviours in line with our Company values.
  • Take reasonable care for the health and safety of yourself and other persons who may be affected by acts and omissions at work.

About You

  • High level of drive and motivation.
  • Ability to work under pressure to tight deadlines with high levels of accuracy.
  • Strong written and verbal communication skills.
  • Ability to work individually or as part of a team.
  • Strong people management skills and experience.
  • Passion for retail, particularly fashion & home.
  • Commercially savvy and able to identify commercial opportunities.
  • Able to commute to Bradford city centre.

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