SEO Performance Manager
4 days ago
About The Portfolio Group
We are a fast-growing performance marketing company that specializes in driving business growth through strategic digital marketing initiatives.
Job Summary
We are seeking a highly analytical and creative professional to join our team as an Outreach Manager. In this pivotal role, you will play a key part in elevating our clients' SEO strategy, building high-quality backlinks, and enhancing our global online presence.
Key Responsibilities
- Work closely with our Global Head of SEO to develop and execute an outreach roadmap that drives organic traffic and boosts our website rankings.
- Develop and implement tactics to secure relevant, trusted backlinks, collaborating with our demand generation team to maximize the impact of broader marketing campaigns.
- Partner with our PR & Content Manager to create link-building opportunities from PR activities, optimizing content from landing pages to blog articles.
- Monitor competitors' strategies, identifying opportunities to stay ahead in organic search rankings.
- Use SEO tools like Google Analytics and Search Console to track key metrics, ensuring continuous improvement.
- Create briefs for content creators, ensuring high-quality, non-duplicative content that aligns with our SEO goals.
- Stay up-to-date with industry trends and algorithm changes, adapting strategies as needed.
Requirements
- Proven experience in SEO outreach and link acquisition.
- Strong analytical and problem-solving skills.
- Excellent communication and project management skills.
- Ability to work in a fast-paced environment and prioritize multiple tasks.
- Knowledge of SEO tools and best practices.
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