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SEO and PPC Account Specialist
2 months ago
Position: Marketing Account Executive
Compensation: £30k DOE
Work Arrangement: Hybrid
Position Summary: As a Marketing Account Executive at In Technology Group Limited, you will be instrumental in cultivating client relationships, driving account expansion, and ensuring the provision of exceptional digital marketing solutions. Your role will involve steering the strategic management of client accounts, with a particular emphasis on Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising. Leveraging your analytical skills with tools like Google Analytics, along with your strong communication abilities, you will effectively convey ideas and strategies to clients, promote additional services, and build enduring partnerships.
Core Responsibilities:
- Oversee and enhance client relationships, serving as the main contact for designated accounts.
- Design and execute impactful SEO and PPC strategies to achieve client goals.
- Employ Google Analytics to track campaign effectiveness, interpret data, and produce valuable reports.
- Create engaging written materials for proposals, presentations, and client interactions.
- Articulate ideas and campaign strategies clearly and convincingly to clients, providing performance updates.
- Spot opportunities for upselling additional services and solutions, aiding in account development.
