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Digital Marketing Specialist

1 month ago

StratforduponAvon, Warwickshire, United Kingdom Alex James Digital Full time

Job Title: Digital Marketing Specialist

Job Summary:

We are seeking a highly skilled Digital Marketing Specialist to join our team at Alex James Digital. As a key member of our marketing team, you will play a crucial role in developing and executing our digital marketing strategy across all channels.

Key Responsibilities:

  • Support the Digital Marketing Manager in planning, developing, and executing all marketing campaigns across digital channels.
  • Liaise with the marketing agency on strategy, planning, and reporting of PPC, SEO, Paid Social, and retargeting campaigns.
  • Monitor the performance of paid media campaigns and analyze the results to identify opportunities to optimize performance and better utilize spend.
  • Collaborate with internal departments to develop highly effective digital campaign assets to support trading activations and market trends.
  • Own all 3rd party collaborations and partnerships, from researching partners to executing bespoke digital campaigns.
  • Work closely with all internal teams to ensure campaigns are executed to the highest level, delivered on time, and optimized for maximum success.
  • Manage all elements of paid content copy, from planning, briefing to A/B testing and feeding into the marketing agency.
  • Support with customer acquisitions strategy, researching, and suggesting new opportunities across all territories.
  • Support the Digital Marketing Assistant in demonstrating best digital practices and actively working to upskill junior team members.
  • Produce daily, weekly, and monthly reports, highlighting key performance metrics, providing analysis against KPIs, and business objectives, and making innovative recommendations to improve activity.

The Ideal Candidate:

You will have a deep understanding of all digital marketing channels, including Paid Search, Paid Social, CRM, Affiliates, and SEO. You will have experience in campaign management, with the ability to produce high-value activities that deliver ROIs and meet brand KPIs. You will have great communication and people skills, with the ability to establish strong working relationships. You will have an enthusiastic, can-do attitude, always striving for success and committed to achieving and driving results. You will have good knowledge of digital marketing tools, including Google Analytics, and a good understanding of end-to-end consumer journeys and the role of different channels in fully integrated campaigns. You will be highly organized, with a strong eye for detail and the ability to prioritize effectively while also meeting day-to-day demands.

What We Offer:

We offer an excellent package, including a competitive salary, comprehensive benefits, and opportunities for professional growth and development.