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Senior Content Marketing Specialist

2 months ago

StratforduponAvon, Warwickshire, United Kingdom AJ Bell Full time

About AJ Bell

AJ Bell is a leading investment platform business in the UK, offering a range of solutions for professional financial advisers and DIY investors. With over 528,000 customers and £83.7 billion in assets, we strive to make investing easier and more accessible.

Job Summary

We are seeking a highly skilled Senior Content Marketing Executive to join our Marketing department. As a key member of our team, you will play a crucial role in developing and executing content strategies that enhance our online presence, engage our audience, and support our product initiatives.

Key Responsibilities

  • Content Strategy and Management
    • Collaborate with the Content Manager to ensure timely delivery of content across various websites, including AJ Bell, Dodl, and Money Matters.
    • Participate in quarterly meetings with internal stakeholders to prepare our content calendar.
    • Work closely with the Product team to create relevant content that supports new launches and campaigns.
    • Manage and update the content management system (CMS) to maintain a well-organized and user-friendly website.
    • Support the Web Content Executive with all BAU tasks on the CMS.
    • Brief, review, and publish high-quality content for the website, including articles, product pages, blog posts, banners, videos, podcasts, and landing pages.
  • Search Engine Optimization
    • Conduct keyword research and apply SEO best practices to improve the website's rankings.
    • Monitor and analyze website performance using SEO tools and analytics platforms to identify opportunities for optimization.
    • Participate in regular calls with our SEO agency and brief in new requirements or initiatives to support our three main SEO strategy pillars.
    • Keep the website content updated and ensure it adheres to SEO guidelines to maximize visibility and traffic.
  • Tracking and Reporting
    • Regularly review newly published content on the website using content performance metrics.
    • Take action for any feedback reported by customer services teams or platforms on the website.
    • Provide insights and recommendations for improving our strategies based on data analysis.
    • Stay informed about industry trends and emerging content marketing practices that we can implement.

Requirements

  • Bachelor's degree in marketing, communications, literature, or a related field.
  • Minimum of three years of experience in content marketing.
  • Strong writing, editing, and proofreading skills, with a keen eye for detail.
  • Proven ability to develop engaging and informative content for various audiences.
  • Good knowledge of SEO and the ability to carry out keyword research and in-page audits.
  • Ability to use SEO tools (e.g., Google Analytics, SEMrush, Ahrefs) and content management systems (e.g., WordPress, Drupal).
  • Excellent project management and organizational skills, with the ability to manage multiple tasks and deadlines.
  • Strong analytical skills and the ability to interpret data to make informed decisions.

What We Offer

  • Starting salary of up to £40,000 DOE.
  • Starting holiday entitlement of 26 days, increasing up to 31 days with length of service.
  • Holiday buy and sell scheme.
  • A choice of pension schemes with matched contributions up to 7%.
  • Discretionary bonus scheme.
  • Annual free share awards scheme.
  • Buy As You Earn (BAYE) Scheme.
  • Health Cash Plan - provided by Medicash.
  • Discounted private healthcare scheme and dental plan.
  • Free gym membership, with an on-site gym providing a wide range of free classes.
  • Employee Assistance Programme.
  • Bike loan scheme.
  • Sick pay+ pledge.
  • Enhanced maternity, paternity, and shared parental leave.
  • Discounted nursery fees at Kids Planet on Exchange Quay.
  • Loans for travel season tickets.
  • Death in service scheme.
  • Paid time off for volunteer work.
  • Charitable giving opportunities through salary sacrifice.
  • Calendar of social events, including monthly payday drinks, annual Christmas party, summer party, and much more.
  • Parking at Exchange Quay.
  • Personal development programmes built around you and your career goals, including access to personal skills workshops.
  • Ongoing technical training.
  • Professional qualification support.
  • Talent management programmes.
  • Peer recognition scheme, with rewards including restaurant and shopping vouchers or time off.
  • Monthly leadership breakfasts and lunches.
  • Casual dress code.
  • Access to a range of benefits from our sponsorship deals.

Hybrid Working

We offer a hybrid working model, where you'll spend a minimum of 50% of your working time per month in the office. For new team members, an initial period will be full-time in the office to help you immerse yourself in our business and build valuable relationships with your colleagues.

AJ Bell is committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and all employees are empowered to bring their whole self to work.