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Link Acquisition Strategist

2 months ago

StratforduponAvon, Warwickshire, United Kingdom The Portfolio Group Full time

**Drive Business Growth through Strategic SEO**

Are you a highly analytical and organized professional with a passion for driving business growth through strategic SEO performance? If so, we have an exciting new role for you at The Portfolio Group.

**Key Responsibilities:**

  • Work closely with our Global Head of SEO to develop and execute an outreach roadmap that drives organic traffic and boosts our website rankings.
  • Develop and implement tactics to secure relevant, trusted backlinks, collaborating with our demand generation team to maximize the impact of broader marketing campaigns.
  • Partner with our PR & Content Manager to create link-building opportunities from PR activities, optimizing content from landing pages to blog articles.
  • Stay up-to-date with industry trends and algorithm changes, adapting strategies as needed to stay ahead in organic search rankings.
  • Use SEO tools like Google Analytics and Search Console to track key metrics, ensuring continuous improvement.
  • Create briefs for content creators, ensuring high-quality, non-duplicative content that aligns with our SEO goals.

**What We Offer:**

  • A dynamic and fast-growing performance marketing team
  • Opportunities for professional growth and development
  • A collaborative and supportive work environment