Digital Marketing Strategist

4 weeks ago

StratforduponAvon, Warwickshire, United Kingdom Cancer Research UK Full time

About the Role

Cancer Research UK is seeking a skilled Search Engine Optimisation Specialist to join our Marketing and Delivery team. As a key member of our team, you will be responsible for developing and implementing effective SEO strategies to drive maximum reach and audience engagement across our websites.

Key Responsibilities

  • Embedding a search-led approach into our marketing planning and delivery
  • Ensuring the visibility of CRUK's content in key search channels
  • Upskilling marketing teams in SEO best practice and collaborating with key stakeholders to optimise web pages for search
  • Supporting with website migrations to optimise new websites for search and minimise short-term impact on search experience
  • Defining our link building approach and carrying out technical analysis to ensure our sites' technical architecture is best in class
  • Developing a programme of work, audit cycle, and guidance to keep all sites compliant with SEO best practice
  • Working with the production team to ensure good 'housekeeping' of sites, including content, code, tags, and redirects
  • Developing advanced reporting, defining internal metrics, and external benchmarks, producing presentations, and delivering regular reporting
  • Delivering SEO training workshops to highlight the role of organic search and embed best practice across all areas of the organisation

Requirements

  • Passionate about search
  • Experience in providing SEO solutions for complex sites
  • Experience contributing to large web projects working with multiple stakeholders
  • Experience in using web analytics packages and SEO tools
  • Pro-active and self-starting; takes opportunities and acts on them, originating action and actively influences events
  • Ability to understand and simply communicate the specific benefits of SEO and have the ability to relate these to fundamental creative, marketing, and business values
  • Excellent attention to detail
  • Experience within a digital marketing agency/specialist search agency or in a hands-on client-side role

About Us

Cancer Research UK exists to beat cancer. We're a team of dedicated individuals who are passionate about making a difference in the lives of people affected by cancer. We're committed to working together to deliver our vision of a world where all cancers are cured.

How to Apply

We operate an anonymised shortlisting process in our commitment to equality, diversity, and inclusion. CVs are required for all applications; but we won't be able to view them until we invite you for an interview. Instead, we ask you to complete the work history section of the online application form for us to be able to assess you fairly and objectively.

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