Digital Marketing Strategist

4 weeks ago

StratforduponAvon, Warwickshire, United Kingdom The Pilot Group Full time

About The Pilot Group

We are a leading provider of innovative technology solutions, dedicated to making the places we live and work SMART, SAFE and SUSTAINABLE. Our businesses cover Energy Management, EV Charging and Traffic Control Systems, working across a wide range of commercial and industrial applications.

Our Mission

We believe in using technology to reduce energy costs, enable management through data, and improve safety. We are committed to contributing to a low carbon future.

Job Summary

We are seeking a highly skilled Marketing Manager to drive our marketing strategy and optimise the Customer journey / user experience across all digital touchpoints. The successful candidate will be responsible for website management, lead generation, content creation and SEO management.

Key Responsibilities

  • Develop and implement the marketing strategy to drive growth and user experience.
  • Lead and drive projects to enhance the company's digital platforms, ensuring top-notch user experiences.
  • Focus on search engine optimisation (SEO), tracking, and other key metrics to drive success.
  • Support sales and marketing efforts through better marketing inventory and data collection, managing campaigns from idea creation to conception and relevant follow-up reporting.
  • Perform market and competitor research to inform our marketing strategies.
  • Produce valuable and engaging content for websites, blogs, and case studies that are attractive to the target audience.
  • Manage the business website, including the implementation of any changes where applicable.
  • Analyse and review opportunities within the sectors and consumer behaviour accordingly.
  • Produce sales and marketing collateral, including brochures, flyers, email templates, case studies, brand guidance, and presentations.
  • Create and take ownership of a case study library, which is regularly updated with new case studies and is freely available online.
  • Design activities associated with client sales proposals and quotations.
  • Assist senior management in future sales and marketing activities.

Requirements

  • Previous experience in a similar role (minimum 2 years) within a B2B environment.
  • Preferably a degree in Marketing/Graphic Design or any related field.
  • Experience of website management, including a range of content management systems such as WordPress.
  • Knowledge and experience with Google Ads and Search Engine Optimisation.
  • Knowledge of web analytic tools such as Google Analytics.
  • Ability to write and create engaging content.
  • Ability to work and produce material independently and as part of a team.
  • Proficient in the use of design-based applications such as Adobe Creative, including Illustrator, Photoshop, and InDesign.
  • Ability to communicate and collaborate accurately and convincingly at all levels.
  • Ability to think creatively and deliver impressive concepts.
  • Ensuring design and marketing material is accurate and proofread.
  • Strong time management skills with the ability to work to deadlines.

Benefits

  • Monthly Peer recognition awards.
  • 25 days holiday + bank holidays.
  • Opportunity to buy additional holidays.
  • Life Assurance.
  • Healthshield - health cash plan that allows you to claim healthcare costs.
  • Salary Sacrifice Savings Scheme.
  • Regular charity events.
  • Informal, supportive, and friendly team.

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