Digital Marketing Specialist

3 days ago

Chiswick, United Kingdom Ocuco Limited Full time

Company Overview:

Ocuco Limited is a leading provider of software solutions in the eyecare industry.

OptiCommerce: The leading independent digital marketing and web provider in the optical sector.

Job Role: As a Digital Marketing Executive at Ocuco Ltd., you will be part of the Client Marketing team based in London.

This position reports to the Head of Client Digital Marketing and requires a high level of organisation, excellent communication skills, and meticulousness.

Responsibilities:


• Strategise engaging social media content for clients.


• Conduct thorough reviews of social media content to maintain quality standards.


• Collaborate with clients to gather social media content and briefs.


• Coordinate with third-party vendors for content delivery.


• Develop custom client content calendars based on briefs and seasonal trends.


• Assist in compiling comprehensive customer reports using various data sources.


• Monitor and optimize paid campaigns to manage budgets effectively.


• Provide prompt and effective responses to client inquiries.

Requirements:


• A qualification in Marketing, Business, Languages, or a related field.


• 2+ years of experience in crafting and executing social media content for clients.


• Demonstrated ability to thrive in a fast-paced environment.


• Proficiency in executing B2C/B2B content across diverse social media platforms.


• Exceptional attention to detail and ability to understand and execute marketing briefs accurately.


• Strong organisational and planning skills.


• Fluency in English (both verbal and written).


• Advanced proficiency in Microsoft Office Suite.

Preferred:


• Certification in Meta ads or other relevant marketing platforms.


• Experience with content scheduling platforms such as Publer, Buffer, and Hootsuite.


• Previous success in building, executing, and analysing Meta Ads/LinkedIn Ads campaigns.


• Familiarity with content/blog platforms including WooCommerce and Google Business.


• Ability to collaborate effectively with internal and external stakeholders.


• Positive attitude and proactive approach to delivering high-quality results.


• Prior experience in the healthcare or eyewear sectors would be advantageous.

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