E-Marketing SEO Specialist

3 weeks ago

North East, United Kingdom BeTechnology Group Full time
SEO Specialist Job Description

We are seeking an experienced SEO Specialist to enhance our online presence and drive organic traffic to our websites. As an SEO Specialist, you will be responsible for developing and implementing SEO strategies to improve our search engine rankings and drive website traffic.

Key Responsibilities:
  1. Develop and implement SEO strategies to improve organic search rankings and drive website traffic.
  2. Conduct keyword research and analysis to identify new opportunities and optimize existing content.
  3. Monitor and analyze website performance using Google Analytics GA4, Google Search Console, and SEMrush.
  4. Perform on-page and off-page SEO activities, including optimizing meta tags, content, and site architecture.
  5. Collaborate with content creators to develop SEO-friendly content that aligns with our target audience and business goals.
  6. Manage and optimize paid search campaigns (PPC) to maximize ROI and drive conversions.
  7. Stay up-to-date with the latest SEO trends, algorithm changes, and best practices.
  8. Provide regular reports on SEO performance, insights, and recommendations for improvement.
Requirements:
  1. Minimum of 2 years of experience in SEO and digital marketing.
  2. Previous experience working in eCommerce (essential unless you have a strong proven track record of technical SEO).
  3. Experience with managing and optimizing paid search campaigns (PPC).
  4. Strong understanding of SEO best practices, including on-page and off-page optimization techniques.
  5. Excellent analytical skills and the ability to interpret data to make informed decisions.
  6. Ability to work independently and manage multiple projects simultaneously.

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