Digital Marketing Specialist

2 months ago


East Liverpool, Ohio, United Kingdom In Technology Group Full time
Job Title: E-Marketing SEO Specialist

We are seeking a highly skilled E-Marketing SEO Specialist to join our team at In Technology Group. The ideal candidate will have a strong passion for digital marketing and a proven track record in improving search engine rankings.

Key Responsibilities:
  • Conduct comprehensive keyword research and analysis to drive content creation and SEO strategy.
  • Optimize website content, including metadata, URLs, and internal linking, ensuring alignment with SEO best practices.
  • Execute on-page and off-page SEO strategies to enhance website visibility, rankings, and user experience.
  • Work closely with internal teams to ensure SEO principles are embedded across content, development, and marketing activities.
  • Leverage tools such as Google Analytics, Google Tag Manager, SEMrush, and Screaming Frog to monitor and improve performance.
  • Utilize Microsoft Office Suite to manipulate data and generate reports that provide actionable insights for SEO improvement.
Day-to-Day Tasks:
  • Monitor and audit NHS, CD, LMP, and NSS data.
  • Execute daily SEO tasks such as image optimization, content improvements, and refining website link structures.
  • Develop content templates to guide writers in optimizing their material for SEO.
  • Analyze performance using Smartlook sessions to identify pain points and propose solutions.
  • Review and optimize the performance of category and product pages, with a focus on boosting search rankings and user engagement.
  • Conduct competitor analysis and keyword research to identify new product and content opportunities for the website.
Requirements:
  • Proven experience in SEO, with a focus on eCommerce.
  • Proficiency in SEO tools such as Google Analytics, Google Tag Manager, SEMrush, Screaming Frog, and familiarity with alternatives like Moz, Ahrefs, and Sitebulb.
  • Strong technical understanding of HTML, CSS, and JavaScript in relation to SEO.
  • Experience with content management systems and SEO techniques.
  • Advanced skills in Microsoft Office Suite for data manipulation and analysis.
  • Knowledge of UX/UI best practices to enhance SEO performance.
  • Understanding of how social media management influences SEO outcomes.

If you are a detail-oriented, data-driven individual with a passion for SEO and digital marketing, we would love to hear from you.



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