Digital Marketing Specialist

2 weeks ago

East Liverpool, Ohio, United Kingdom In Technology Group Full time
Job Title: Digital Marketing Specialist

Job Type: Full-time

Location: Liverpool

About the Role:

We are seeking a highly skilled Digital Marketing Specialist to join our team in Liverpool. The ideal candidate will have a strong background in digital marketing and a proven track record of improving search engine rankings.

Key Responsibilities:

* Conduct comprehensive keyword research and analysis to drive content creation and SEO strategy
* Optimize website content, including metadata, URLs, and internal linking, ensuring alignment with SEO best practices
* Execute on-page and off-page SEO strategies to enhance website visibility, rankings, and user experience
* Work closely with internal teams to ensure SEO principles are embedded across content, development, and marketing activities
* Leverage tools such as Google Analytics, Google Tag Manager, SEMrush, and Screaming Frog to monitor and improve performance

Requirements:

* Proven experience in SEO, with a focus on eCommerce
* Proficiency in SEO tools such as Google Analytics, Google Tag Manager, SEMrush, Screaming Frog, and familiarity with alternatives like Moz, Ahrefs, and Sitebulb
* Strong technical understanding of HTML, CSS, and JavaScript in relation to SEO
* Experience with content management systems and SEO techniques
* Advanced skills in Microsoft Office Suite for data manipulation and analysis

What We Offer:

* Competitive salary and benefits package
* Opportunity to work with a dynamic and innovative team
* Professional development and growth opportunities

How to Apply:

If you are a detail-oriented, data-driven individual with a passion for digital marketing, please submit your application, including your resume and a cover letter, to [insert contact information].

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