Digital Campaign Strategist

4 weeks ago

Yeovil, Somerset, United Kingdom Screwfix Full time

About Screwfix

Screwfix is a leading supplier of tools, equipment and building materials to trade professionals across the UK and Ireland. We're committed to providing our customers with high-quality products, exceptional service and expert advice.

Digital Campaign Strategist

We are seeking a talented and driven Digital Campaign Strategist to join our growing marketing team. In this role, you will be responsible for developing and executing innovative digital marketing campaigns that drive brand awareness, customer engagement and sales growth.

Responsibilities:
  • Develop and implement comprehensive digital marketing strategies across various channels, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing and email marketing.
  • Conduct thorough market research and competitive analysis to identify trends and opportunities.
  • Create compelling content that resonates with our target audience and drives conversions.
  • Manage and optimize digital campaigns to maximize ROI and achieve key performance indicators (KPIs).
  • Collaborate with cross-functional teams, including creative, sales and customer service, to ensure seamless campaign execution.
  • Stay up-to-date on the latest digital marketing trends and technologies.
Qualifications:
  • Proven experience in developing and executing successful digital marketing campaigns.
  • Strong analytical skills with a data-driven approach to decision-making.
  • Excellent communication, interpersonal and presentation skills.
  • Proficiency in digital marketing tools and platforms, such as Google Analytics, SEO/SEM tools and social media management systems.
  • Bachelor's degree in marketing, communications or a related field.

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