Digital Health Growth Manager

2 weeks ago

London, Greater London, United Kingdom Palta Full time
Drive User Acquisition and Revenue Growth as a Senior Digital Health Growth Manager

We are seeking an experienced Senior Digital Health Growth Manager to join our team at Palta, a leading health technology company. As a key member of our marketing department, you will be responsible for developing and executing comprehensive user acquisition strategies to drive growth and revenue across our web and app platforms.

About Palta

Palta is a multi-product tech platform developing innovative mobile apps focused on health and well-being, with a combined audience of over 60 million monthly active users. Our portfolio includes successful companies such as Flo, Simple, and Zing, among others. With a recently raised $100 million Series B round led by VNV Global, we are poised for sustained revenue growth of 50% YoY.

Your Role

As a Senior Digital Health Growth Manager, you will be a vital part of our marketing team, responsible for devising and executing strategies to acquire new users from web and app traffic. You will collaborate with cross-functional teams to leverage your expertise and shape the company's user acquisition strategy, contributing to overall growth.

Key Responsibilities:

  • Develop and execute comprehensive user acquisition strategies for our web and app platforms, encompassing various paid social channels and partnerships.
  • Oversee and optimize user acquisition campaigns, monitor performance, and make data-driven decisions to achieve key performance indicators (KPIs) such as conversion rates, ROI, and user retention.
  • Manage the user acquisition budget efficiently, allocating resources across channels to maximize results and deliver strong ROI.
  • Conduct in-depth market research to identify emerging trends, competitor activities, and new opportunities to stay ahead of the curve.
  • Collaborate with the creative and content teams to ensure marketing assets are optimized for different acquisition channels and resonate with the target audience.
  • Utilize analytical tools and data insights to measure the effectiveness of campaigns, track user behavior, and identify areas for improvement.
  • Implement A/B testing methodologies to optimize ad creatives, landing pages, and other elements of the user acquisition funnel.
  • Develop targeted user segmentation strategies to personalize marketing messages and enhance user engagement.
  • Regularly report on campaign performance and provide actionable insights to management and stakeholders.
  • Stay up-to-date with industry best practices, trends, and new technologies to continually improve user acquisition efforts.

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field. A Master's degree is a plus.
  • Proven track record of successfully managing user acquisition campaigns and driving significant growth in web and app platforms.
  • Strong analytical skills with experience in data-driven decision-making.
  • Expertise in digital marketing channels such as Google, Bing, Yahoo, ASA, etc.
  • Familiarity with web and app analytics tools like Google Analytics, Amplitude, AppsFlyer, or similar platforms.
  • Excellent communication and collaboration skills to work effectively with cross-functional teams.
  • Previous experience in a leadership or managerial role within user acquisition is preferred.
  • Ability to thrive in a fast-paced, dynamic startup environment.

Hiring Process:

  • HR Interview
  • Test Assignment
  • Technical Interview
  • Cultural Fit Interview
  • Google Review

Benefits:

  • Competitive salary package based on your unique expertise, skillset, and impact on the product: estimated at €70,000 - €90,000 per year
  • Stock options
  • In-office, remote, and hybrid work opportunities
  • Relocation package (Cyprus) - optional
  • The equipment whatever you need to be happy and productive
  • A premium SIMPLE subscription
  • 21 days annual leave, plus bank holidays
  • Support to learn English, should you need (or want) to
  • Flexible hours

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