Acquisition Marketing Strategist
12 hours ago
Earn a salary of £75,000 - £85,000 as an Acquisition Marketing Strategist with our team at ZipRecruiter. We are seeking a highly experienced media acquisition planner / strategist to join our ranks in Manchester (M50 Hybrid). This is a digital marketing business enjoying hyper-growth at the moment. They are experts within the entertainment sectors.
We are looking for a seasoned customer acquisition marketing specialist with skills across digital marketing and more traditional, offline methods of customer acquisition. You will lead the planning and execution of acquisition marketing, acquisition strategy development and management, campaign execution and optimisation, to support client business objectives. You'll be responsible for developing tactical and strategic customer acquisition plans, executed through traditional media, performance media, agency delivery and media operations, your analytical approach and passion for driving performance improvements will be put to great use here.
Responsibilities include:
- Partnering with client marketing and commercial teams to create effective acquisition strategies and plans that deliver on KPIs and goals.
- Implementing and managing both online and offline marketing programs that deliver on customer acquisition targets and ROAS.
- Building strategies and tactics: implementing optimisation and measurement of consumer.
- Leading cross-functional acquisition channels and media input, deliverables, timelines, and communicating progress and issues.
- Managing the acquisition and media marketing budgets and planning across marketing channels in conjunction with client marketing teams.
- Monitoring and controlling all costs that are associated with business-wide media campaigns, initiatives, and pilot projects.
- Working with key cross-functional stakeholders defining the requirements for the region's digital acquisition marketing technology to maximise marketing performance and profitably.
- Implementing tracking and monitoring of performance against the business's overall goals and objectives.
- Providing weekly/monthly/quarterly/annual forecasts for all channels, brands and regions.
- Monitoring and optimising ROI performance, and communicating results and recommendations to the Senior Director of Acquisition Planning and Media, clients, and key stakeholders.
- Testing, optimising, and scaling channels for growth efficiency.
- Leading efforts in your region for the use of data-driven methodology, analysis, and measurement, in order to improve the effectiveness of all acquisition marketing channels.
- Creating tactical execution plans for each marketing channel to achieving program/campaign and commercial objectives.
- Leading the regional AQ marketing planning by partnering with other acquisition marketing areas including, Affiliates, SEO, Social Media and Innovation to build robust 360 plans.
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