Global Media Acquisition Strategist
3 days ago
Job Summary
Humankind Global Recruitment is seeking a highly skilled Global Media Acquisition Strategist to join our team. As a key member of our media planning team, you will be responsible for developing and executing 360-degree media acquisition plans that drive growth and customer acquisition across online and offline channels.
About the Role
As a Talent Acquisition and Media Planning Manager, you will work closely with our client marketing and commercial teams to create effective acquisition strategies and plans that deliver on KPIs and goals. You will be responsible for implementing and managing both online and offline marketing programs that deliver on customer acquisition targets and ROAS.
Your Responsibilities
- Partner with client marketing and commercial teams to create effective acquisition strategies and plans that deliver on KPIs and goals.
- Implement and manage both online and offline marketing programs that deliver on customer acquisition targets and ROAS.
- Build strategies and tactics to implement optimisation and measurement of consumer.
- Lead cross-functional acquisition channels and media input, deliverables, timelines, and communicate progress and issues.
- Manage the acquisition and media marketing budgets and planning across marketing channels in conjunction with client marketing teams.
- Monitor and control all costs associated with business-wide media campaigns, initiatives, and pilot projects.
About You
We are looking for a high-performing customer acquisition marketing specialist with skills across digital marketing and more traditional, offline, methods of customer acquisition. You will have 10+ years of experience in driving customer acquisition across marketing channels such as TV, OOH, Radio, PPC, Display, Paid Search, Paid Social, and Retargeting.
Key Skills and Experience
- 10+ years of experience in driving customer acquisition across marketing channels.
- A strong history in driving growth with innovative demand generation and prospecting campaigns.
- Extensive experience working with ad-serving platforms and digital monitoring tools as well as with offline marketing tools and strategies.
- Proven and successful experience of building and executing direct and digital marketing campaigns for a business in a highly competitive and complex business environment.
- High familiarity with social acquisition channels, inclusive of YouTube, Facebook, Twitter, amongst others.
- Highly analytical and data-driven with proficiency in A/B testing.
What We Offer
We offer a competitive salary of £70k - £80k DOE, private health cover, death in service benefit, pension, and various discounted products and services.
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