Country Marketing Lead

6 days ago


London, Greater London, United Kingdom Adecco Full time

Position Title: Country Marketing Lead

Location: London

Salary: £55,000 per annum

Contract Type: Temporary, 12 months

Work Arrangement: Full Time, Hybrid

Join us in creating authentic social experiences that encourage outdoor exploration.

Our client, a prominent technology firm in the augmented reality gaming sector, is on the lookout for a proactive and strategic Country Marketing Lead in the United Kingdom. In this pivotal role, you will be tasked with formulating and implementing innovative marketing initiatives for our client's real-world augmented reality mobile games. This position perfectly marries creativity with analytical skills as you work alongside a dedicated team to launch campaigns, attract new players, boost retention, and enhance overall player satisfaction.

Key Responsibilities:

  • Develop local content and campaigns, including blog articles, newsletters, and social media assets.
  • Collaborate with the regional social media manager to create impactful social media campaigns.
  • Oversee the localization of global content for the country.
  • Manage and expand the player community by collecting feedback and implementing community-driven initiatives.
  • Organize and execute engaging events and meetups in partnership with the Live-events team.
  • Enhance user acquisition through performance marketing and cross-departmental collaboration.
  • Build and maintain relationships with vendors, agencies, and key business partners.
  • Work closely with IP owners and internal teams to align on major marketing strategies.

Qualifications:

  • Experience in the mobile industry, particularly in partner development and management.
  • Strong understanding of gaming communities.
  • Detail-oriented, innovative, and a collaborative team player.
  • Exceptional written communication skills and an awareness of social media trends.
  • Strategic thinker with strong leadership and communication abilities.

Preferred Qualifications:

  • A passion for gaming.
  • Experience working with international IPs and adhering to strict brand guidelines.
  • Proven experience in front of a camera and live streaming.
  • Familiarity with Adobe Creative Suite and influencer marketing campaigns.
  • Advanced proficiency in French or German.

Become a part of our client's exciting journey in uniting people through augmented reality gaming. Seize the chance to make a significant impact on our players and join a vibrant and collaborative team. Enjoy the benefits of hybrid working, wellness support, pension contribution matching, and a bike-to-work scheme.

To apply, please submit your resume. We look forward to your application.

Adecco is a disability-confident employer. We prioritize an inclusive and accessible recruitment process to support candidates from all backgrounds and abilities. Adecco is dedicated to fostering a supportive environment for you to explore the next steps in your career. If you require reasonable adjustments at any stage, please inform us, and we will be happy to assist you.


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