Head of Marketing Analytics

2 weeks ago


Leeds, Leeds, United Kingdom BOUTIQUE Full time

We are a fiercely independent marketing agency driven by curiosity and obsessed with results. Our mission is to deliver exceptional marketing solutions that drive growth for our clients.

We are seeking a Head of Marketing Analytics to join our team and play a key role in shaping our analytics function. As a key member of our team, you will be responsible for setting the direction for marketing effectiveness analytics at Boutique, growing our analytics function, and taking a hands-on role.

Our DISCO model puts data at the start and outcomes at the end of the marketing process, making this analysis role integral to our work across the whole agency. You will be a key member of the team and be given the space to develop your own ideas for how marketing analysis should work.

The Role

We are looking for someone who can help deliver three things for Boutique:

  • Setting up analysis frameworks for our advertising clients
  • Carrying out hands-on analytical work, reporting, and client meetings
  • Advising on the future direction for analytics at Boutique

Examples of work you will deliver include measuring the impact of TV adverts, segmentation, and creating target audiences, reporting on digital campaign delivery, and evaluating PR campaigns.

About You:

You are an ambitious, capable analyst who pushes to answer new questions and apply a range of techniques depending on the problem you are solving. You are probably in a marketing analysis role already and are managing a couple of direct reports, but would like the chance to develop your own ideas, shaping an analysis function in the way that you know the work should be done.

You are a whiz at generating insights from data and creating engaging stories to communicate those insights to a senior audience.

Your Skills:

  • Marketing data experience (ideally a breadth of experience including digital and broadcast campaigns)
  • Creating dashboards and regular reports in a tool such as Data Studio, Tableau, or PowerBI
  • Experience of blending a variety of data sources and results from analytical tools to produce useful insights
  • Explaining results and insights to non-technical audiences
  • The know-how to take a project from an initial client conversation or a loosely specified brief through to a set of analytics questions and a debrief presentation
  • Collaboration - you know we will go further if we go together
  • Accountability - your pride in your work means you are sure to make things happen with pace and to the best of your ability
  • Pride in your work: we treat our clients' brands with love and are precise about our approach. You will take real pride in what you deliver and always strive for extraordinary
  • Authenticity - you are not afraid to be yourself and to enhance our team with what makes you uniquely you.

About Us:

Our purpose of 'Realise your Potential' inspires us to create an environment for our team where you can do just that. We take engagement and development very seriously. We offer hybrid and flexible working, a fabulous office in the creative hub of Holbeck Urban Village, socials, generous holiday allowance rising with service, regular performance reviews, and supported goal setting. As well as various programs such as 'Brewtique' and 'Be Extraordinary' that we would be happy to tell you all about.

We encourage a range of applicants because we know that a diverse workforce is a better workforce. It ensures we are representative of the society within which we live and our clients work. We believe that inclusion and diversity makes for a more inspiring and rewarding environment and we take great care to ensure our people are comfortable being themselves.



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