Marketing Executive

4 weeks ago

London, Greater London, United Kingdom ERA (Educational Recording Agency) Full time
Job Title: Marketing Executive - Education Sector

About ERA

ERA (Educational Recording Agency) is a copyright licensing agency that facilitates the use of TV and radio recordings in education. We support teachers and lecturers by making it easy for schools, colleges, and universities to harness the power of audio-visual broadcast material for non-commercial educational purposes.

We're looking for a bright, dynamic senior marketing executive with a passion for education to join our friendly team and help us create greater awareness of and engagement with our new phase of work.

Job Overview

As a senior marketing executive, you'll lead on the planning and execution of ERA's marketing and communications campaigns to promote our services. You will also liaise with colleagues on the strategic development of the content portfolio, helping to identify and meet the target audiences' needs, and will be involved in delivering plans for content partnership growth.

You will be expected to use a broad range of marketing skills creatively in growing usage of ERA content in education, and deploy a range of marketing channels, including email, social media, digital advertising, direct mail, and more to deliver engagement and traffic for ERA's products.

Responsibilities and Duties

  1. Plan and execute email campaigns and in-house e-newsletters, regularly reviewing and refreshing creative approach and core messaging.
  2. Create and implement social media campaigns, producing image, text, and AV content.
  3. Plan, implement, and analyze the effectiveness of digital advertising campaigns, adapting approach and messaging where necessary.
  4. Work with colleagues to understand user needs, identify strong content, and create plans for new campaigns.
  5. Help plan and implement programs of market research.
  6. Generate and manage communications content for the website.
  7. Use web analytics software to track campaign performance, report, and review.

Requirements

We're looking for someone with at least two years of experience working in marketing and communications, preferably in education or the third sector. You should have experience using email marketing platforms and social media planning and scheduling tools effectively, as well as experience creating and executing Google and Facebook advertising campaigns. You should also have experience using web analytics, particularly Google Analytics, and basic knowledge of website content management (WordPress experience preferred).

Personal Characteristics

We're looking for someone who is a stickler for detail, has high editorial standards, a creative outlook, and a desire to make a positive impact in the educational world for ERA. You should also have the curiosity to seek out and deliver new opportunities for ERA through marketing and communications.

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