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Marketing and Events Coordinator

2 months ago

Lowestoft, Suffolk, United Kingdom Harrod Horticultural Full time
About the Role

We are seeking a highly skilled and creative Marketing and Events Coordinator to join our team at Harrod Horticultural. As a key member of our marketing team, you will be responsible for developing and executing e-marketing campaigns to drive engagement, increase sales, and enhance customer retention.

Key Responsibilities:

  • Develop and execute email marketing strategies to drive retention and win back customers, nurture leads, and promote products offered by the brands.
  • Building compelling and personalised email content (newsletters, promotional campaigns, and automated campaigns) using templates with copywriting and asset coordination.
  • Segment email lists based on customer data, behaviour, and preferences to deliver targeted and relevant messaging.
  • Managing and developing content plans alongside another member of the marketing team, with the ability to write effective and engaging copy, in line with the brands' tone of voice guidelines.
  • Optimise email templates for maximum impact and deliverability.
  • Oversee and continuously improve the customer journey.
  • Monitor email performance metrics, including open rates, click-through rates, conversion rates, and revenue generated, and use insights to optimise campaign effectiveness.
  • Stay up to date with email marketing best practices, industry trends, and regulations (e.g., CAN-SPAM, GDPR) to ensure compliance and maximise results.
  • Event & exhibition management and co-ordination
  • Co-ordinating key catalogue and brochure production (on/off line) through all stages including: product selection, pagination planning, creative stages and final print.

Requirements:

  • GCSEs Grade A-C in Maths and English / A-levels/NVQ Level 3 or equivalent
  • HND or Degree (Marketing desirable)
  • Proven experience working in a similar role for 5+ years
  • Hands-on experience with email marketing and automation
  • Exceptional creative writing with impeccable spelling and grammar
  • Passionate about marketing technology, data analysis and social media
  • An eye for detail and design, and a solid understanding of brand and customer
  • Demonstrate clear ROI on marketing activity
  • Good knowledge/use of Word, Excel, PowerPoint, CANVA and photoshop

What We Offer:

  • Competitive salary based on experience plus company profit relation pay scheme
  • Company pension
  • Free on-site parking
  • Employee discount

Job Type: Full-time, Permanent

Pay: £30,000.00-£34,000.00 per year

Additional Pay:

  • Yearly bonus

Benefits:

  • Company events
  • Employee discount
  • Free parking
  • Health & wellbeing programme
  • Life insurance
  • On-site parking
  • Referral programme

Schedule:

  • 8 hour shift
  • Monday to Friday

Work Location: In person