Digital Marketing Specialist

4 weeks ago


Lowestoft, Suffolk, United Kingdom P&S Personnel Full time
Role Summary: We are seeking an E-Marketing & Events Executive to join our client's team based in Lowestoft on a full-time, permanent basis. The successful candidate will be responsible for planning, developing, and executing e-marketing campaigns in both the gardening and sport markets to drive engagement, increase sales, and enhance customer retention. Additionally, they will manage and coordinate events and catalogue production.

Main Responsibilities:
1. Develop and execute email marketing strategies to drive retention and win back customers, nurture leads, and promote products offered by the brands.
2. Building compelling and personalised email content (newsletters, promotional campaigns, and automated campaigns) using templates with copywriting and asset coordination.
3. Segment email lists based on customer data, behaviour, and preferences to deliver targeted and relevant messaging.
4. Managing and developing content plans alongside another member of the marketing team, with the ability to write effective and engaging copy, in line with the brands' tone of voice guidelines.
5. Optimise email templates for maximum impact and deliverability.
6. Oversee and continuously improve the customer journey.
7. Monitor email performance metrics, including open rates, click-through rates, conversion rates, and revenue generated, and use insights to optimise campaign effectiveness.
8. Stay up to date with email marketing best practices, industry trends, and emerging technologies.

Requirements:
The ideal candidate will have a strong understanding of email marketing principles, excellent communication skills, and the ability to work effectively in a team environment. They will also have a keen eye for detail and be able to manage multiple projects simultaneously. If you are a motivated and creative individual with a passion for marketing, we encourage you to apply for this exciting opportunity.

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