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Marketing Coordinator

2 months ago

Edinburgh, Edinburgh, United Kingdom Peoples Ford Full time

About Peoples Ford

Peoples Ford is a leading retailer of Ford vehicles in Europe, with a strong presence in the UK market.

Job Summary

We are seeking a highly motivated and organized Marketing Assistant to join our Marketing team in Edinburgh. The successful candidate will be responsible for supporting the development and implementation of marketing campaigns across various channels, including social media, email, and website content.

Key Responsibilities

  • Social Media Management
    • Develop and implement social media content across various platforms to increase brand awareness and engagement.
    • Monitor social media trends and analytics to adjust strategies accordingly.
    • Analyze and report on social media performance metrics regularly to gauge success.
  • Event Coordination
    • Assist in the planning and execution of company events, from concept to completion.
    • Coordinate with vendors, manage guest lists, and oversee event logistics.
    • Contribute to post-event evaluation and reporting.
  • Email Marketing
    • Design and dispatch email marketing campaigns, ensuring brand consistency.
    • Manage email databases, segment lists, and track performance metrics.
    • Develop strategies to grow subscriber base and enhance email engagement.
  • Website Updating
    • Regularly update website content to ensure accuracy and relevance.
    • Collaborate with the web development team for any major changes or updates.
    • Optimize website content for SEO and monitor web traffic analytics.
  • Content Creation and Copywriting
    • Develop and produce high-quality, engaging content for various marketing channels, including website, social media, and email campaigns.
    • Craft compelling copy for promotional materials, advertisements, and press releases.
    • Collaborate with the design team to ensure a cohesive visual and textual brand message.
    • Conduct research to understand target audience preferences and tailor content accordingly.
    • Regularly review and revise content to maintain its relevance and effectiveness.

Requirements

  • High attention to detail and strong written communication skills.
  • Ability to work across the business creatively and manage multiple projects simultaneously.
  • Experience with social media platforms, including Facebook, Twitter, Instagram, and LinkedIn.
  • Strong organizational skills and ability to prioritize tasks effectively.
  • Ability to travel to various locations in Scotland and Liverpool as required.

Benefits

  • Competitive salary and benefits package.
  • Opportunities for career growth and professional development.
  • Discounts on Ford vehicles and services.
  • Access to employee assistance program.