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Digital Marketing Coordinator

4 weeks ago


Edinburgh, Edinburgh, United Kingdom Peoples Ford Full time

Marketing Assistant Role

Peoples Ford is seeking a talented Marketing Assistant to join our Marketing department. As a key member of our team, you will be responsible for developing and implementing social media content, creating engaging content, and monitoring social media trends and analytics.

Key Responsibilities:

  • Develop and implement social media content across various platforms to increase brand awareness and engagement.
  • Create and curate engaging content, including posts, stories, and videos.
  • Monitor social media trends and analytics to adjust strategies accordingly.
  • Analyse and report on social media performance metrics regularly to gauge success.
  • Assist in the planning and execution of company events, from concept to completion.
  • Coordinate with vendors, manage guest lists, and oversee event logistics.
  • Contribute to post-event evaluation and reporting.
  • Design and dispatch email marketing campaigns, ensuring brand consistency.
  • Manage email databases, segment lists, and track performance metrics.
  • Develop strategies to grow subscriber base and enhance email engagement.
  • Regularly update website content to ensure accuracy and relevance.
  • Collaborate with the web development team for any major changes or updates.
  • Optimize website content for SEO and monitor web traffic analytics.
  • Develop and produce high-quality, engaging content for various marketing channels, including website, social media, and email campaigns.
  • Craft compelling copy for promotional materials, advertisements, and press releases.
  • Collaborate with the design team to ensure a cohesive visual and textual brand message.
  • Conduct research to understand target audience preferences and tailor content accordingly.
  • Regularly review and revise content to maintain its relevance and effectiveness.

Requirements:

  • High attention to detail and a solid grasp of written English, able to produce impactful copy quickly.
  • Well-organised, communicative, and eager to contribute to the team's success.
  • An experienced user of social media platforms, including Facebook, Twitter, Instagram, Tik-Tok, and LinkedIn.
  • A full UK driver's license is beneficial, although not essential.

Working Arrangements:

The role is based in our Edinburgh FordStore with the Group Marketing Team. The role has geographical responsibility for the Group and will be required to travel to all locations in Scotland and Liverpool.

Benefits:

  • Competitive salary and benefits package.
  • Discounts on all our company products and services.
  • Instant access to Peoples Rewards with 1000s of online retail discounts available to every employee and no spending limits.
  • 30 days annual leave.
  • Instant membership to our dedicated Employee Assistance Programme.