Digital Marketing Specialist

3 weeks ago


Edinburgh, Edinburgh, United Kingdom Peoples Ford Full time

At Peoples, we're seeking a highly skilled Marketing Executive to join our award-winning team. As a key member of our marketing team, you'll be responsible for driving business growth through effective marketing efforts. Your focus will be on key areas such as social media, lead generation, website performance, and event management.

Key Responsibilities:
  • Deliver High-Quality Leads: Develop and execute marketing campaigns that generate high-conversion potential leads, measuring success by lead quality and impact.
  • Optimise Website Metrics: Improve website performance metrics such as traffic, time on page, pages viewed, and conversion rates, turning visitors into customers through user experience optimisation and content improvement.
  • Organise High-Impact Events: Plan and execute events that create meaningful engagement with our target audience, ensuring well-organised, memorable, and effective events that promote our brand.
  • Maximise Paid Digital Advertising: Collaborate with our digital specialist to ensure fully optimised and aligned PPC and paid digital advertising campaigns with our overall marketing strategy.
  • Drive Campaign ROI: Ensure all marketing campaigns, including PPC and social media advertising, deliver a strong return on investment, using data to guide decisions and improve campaign performance.
  • Effective Planning and Communication: Coordinate and communicate with internal teams and external partners to ensure smooth execution of marketing activities, managing multiple stakeholders and keeping everyone informed and aligned on goals, timelines, and project status.

A strong understanding of website analytics, with a focus on improving key performance metrics such as time on page and conversion rates. A track record of generating high-quality leads through targeted marketing campaigns. Experience in planning and executing events that effectively engage with target audiences. Proficiency in managing and optimising PPC and paid digital advertising campaigns in collaboration with digital specialists. Data-driven, proactive, and able to manage multiple projects and campaigns simultaneously while delivering measurable results.

UK Driving Licence - essential. Company car. Friends and Family discount on products and services. Peoples Rewards programme with thousands of online retail discounts. Employee Assistance Programme to support your well-being.



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