Digital Marketing Specialist

1 month ago


Edinburgh, Edinburgh, United Kingdom CodeBase Full time
Job Title: Digital Marketing Specialist

CodeBase is a tech ecosystem support organisation and startup incubator that helps people build better tech startups. We help people build and grow better tech startups through community, education, and workspace.

We are seeking a dynamic and motivated Digital Marketing Specialist to support our ambitious growth plans.

  • Manage digital channels: oversee and optimise our digital marketing channels, including social media, SEO and PPC
  • Create campaigns: build, brief and create digital marketing campaigns that align with our strategic goals
  • Content management: create and upload copy and images for the website, ensuring content is engaging and on-brand
  • Email marketing: design, write and send email marketing campaigns to our target audiences
  • Performance reporting: provide accurate reports and analysis to clients and management to demonstrate effective ROI
  • Paid activity: plan and build campaigns across paid search, paid social, video and display advertising
  • SEO and keyword research: conduct keyword research and create SEO-optimised content to improve website performance
  • Brand awareness: contribute to social media engagement and brand awareness campaigns to enhance our online presence
  • Web analytics: use web analytics software to monitor the performance of our websites and make data-driven recommendations for improvements
  • Digital PR: assist with digital PR initiatives to boost our brand's visibility
  • Industry trends: keep up-to-date with current digital trends to ensure our strategies remain cutting edge
Requirements
  • 3+ years in a marketing capacity within a B2B or agency environment
  • Knowledge of Google Analytics and Google Ads
  • Experience using content management systems
  • Ability to manage own workload
  • Excellent organisational and administrative skills
  • Strong and clear style of written communication
  • Strong interpersonal and relationship management skills

Please also tell us if you have:

  • Experience of optimising LinkedIn as a B2B channel (incl paid)
  • Experience using HubSpot and CRM systems
  • Experience using Webflow, Squarespace or WordPress
  • Knowledge of Google Tag Manager
  • Experience in PR or media outreach
  • Experience using genAI tools for content creation
  • Knowledge of graphic design tools like Canva or Adobe Suite
What We Offer
  • £32k per annum
  • 4 day working week (please note that this role may require out of hours working from time to time for which you will receive time off in lieu)
  • 23 days holiday + 2 weeks off over Christmas and New Year (we don't take public holidays so that you can use your holiday days for what is important to you)
  • 10% employer pension contribution on Qualifying Earnings
  • 12 weeks maternity or paternity leave at full pay
  • Bupa private medical and dental insurance
  • Income protection insurance, death in service insurance, and critical illness insurance
About the Job

Work Days: This role is 28 hours a week over 4 days (day off to be decided with line manager), 9am - 5pm.

Start Date: ASAP

Contract: Permanent

How to Apply

We are an equal opportunities employer and welcome applications from all qualified candidates. Please submit your application form and CV to our website.



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