Senior Marketing Executive

2 weeks ago


London, Greater London, United Kingdom Beam Suntory Full time

Job Overview

As a key member of our National On Trade team, you will play a critical role in driving commercial results and process improvement within our newly established company. Your primary focus will be on coordinating the delivery and effective execution of brand experiences in line with consumer demand occasions, shopper insights, data analytics, and channel objectives.

Key Responsibilities

  • Coordinate the delivery of effective activations in line with channel plan activities, ensuring assets and POS are delivered on time, in full, regardless of activation scale.
  • Implement and execute the Commercial Marketing Strategy across National On Trade accounts, ensuring alignment with our overall channel strategy.
  • Partner with customers to ensure they are supported and see value in the role our brands play in boosting their performance.
  • Work with marketing and sales teams to implement partnerships and activations within accounts that align with our channel strategy.
  • Support the Commercial Marketing team in developing and delivering the activation calendar around key brand moments.
  • Manage the development and execution of innovation launch plans within the Luxury Off Trade channel.
  • Gather insight and data from activations and share feedback with the Insights & Reporting Manager to close the loop on creating meaningful activations.
  • Support future business brand planning and strategy to drive growth across our range and innovation.


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