Product Marketing Specialist
3 weeks ago
About The Role
We are seeking a Product Marketing Executive to support our ongoing product range expansion by ensuring our branch network receives improved sales support information and marketing resources.
The successful candidate will be responsible for conducting market research to identify trends, customer needs, and competitive landscape, and for assisting in the development and launch of new products, including positioning, pricing, visual identity and promotional strategies.
The role will also involve collaborating with product teams to create compelling product marketing materials, sales tools and information resources, and monitoring product performance and gathering feedback for continuous improvement.
Main Duties
- Conduct market research to identify trends, customer needs, and competitive landscape.
- Assist in the development and launch of new products, including positioning, pricing, visual identity and promotional strategies.
- Collaborate with product teams to create compelling product marketing materials, sales tools and information resources.
- Monitor product performance and gather feedback for continuous improvement.
- Plan and execute marketing campaigns tailored to customer needs.
- Develop promotional materials, including flyers, brochures, and digital content.
- Coordinate with external agencies for design, printing, copy-writing and distribution of marketing collateral.
- Track and analyse campaign performance, providing insights and recommendations for future activities.
Key Responsibilities
- Organize and manage events such as product demonstrations, training sessions, customer visits and branch activities.
- Develop and maintain strong relationships with the network, understanding their needs and providing tailored marketing support.
- Create and manage content for digital channels, including social media, email marketing, and the company website.
- Provide marketing support to the sales team, including the creation of sales presentations, product catalogues, and case studies.
- Conduct training sessions for the sales team on new products and marketing initiatives.
- Assist in the preparation of sales reports and analysis to track product performance and market trends.
About You
The successful candidate will be a skilled marketing strategist who is able to drive creativity, motivation and enthusiasm in others.
We are looking for someone with excellent organizational and time management skills, analytical skills and great attention to detail, as well as the ability to work under pressure and to tight deadlines.
What We Offer
- Participation in the annual group bonus scheme
- Days annual leave, including bank holidays
- Online employee discount scheme including big discounts to local cinemas, theme park attractions, major retailers and much more
- Private healthcare
- Company pension
- Group life assurance
- Internal development programmes
- Career progression opportunities
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