Strategic Marketing Leader for Accountancy Sector

5 days ago

Glasgow, Glasgow City, United Kingdom IRIS Software Group Full time

About the Role:

We are seeking a seasoned marketing leader to revolutionise demand generation for our accountancy sector at IRIS Software. As Director of Demand Marketing, you will shape our marketing strategies and lead high-impact campaigns focused on our accountancy products and customers.

Key Responsibilities:

  • Strategic Leadership: Develop and implement effective marketing strategies tailored to our accountancy products, aligned with our business goals. Oversee complex, cross-functional demand generation programmes and integrated global campaigns, managing risks while seizing new opportunities.
  • Campaign Management: Design and execute targeted campaigns specifically for our accountancy customers in collaboration with cross-functional teams. Monitor and optimise campaign performance to continually improve results and maximise impact.
  • Team Leadership: Align team goals with IRIS' mission, providing coaching and supporting career development. Foster a culture of high performance and collaboration, encouraging professional growth and knowledge sharing.
  • Stakeholder Engagement: Build and maintain strong relationships across the company, ensuring alignment on accountancy-focused initiatives and driving a unified vision of success. Communicate complex concepts clearly and advocate for your programmes effectively.

Requirements:

  • Extensive background in marketing with a proven track record in demand generation and senior leadership roles, demonstrating success in impactful marketing strategies within the accountancy sector.
  • Proven ability to lead and influence cross-functional teams, with strong communication and negotiation abilities.
  • Significant experience in creating and optimising demand generation programmes specifically for accountancy products, including webinars and multi-channel campaigns.
  • A Bachelor's Degree in Marketing, Communications, Public Relations, or a related field. Experience in accountancy, payroll, or HR software/services is highly desirable.
  • Results-driven mindset, exceptional organisational skills, and a willingness to experiment with innovative approaches.

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