Performance Marketing Manager

5 days ago

Reigate, Surrey, United Kingdom esure Full time

About esure

esure is a leading digital insurer that is committed to innovation and excellence. We are a dynamic and forward-thinking company that is constantly looking for ways to improve and grow.

About the Role

We are seeking a highly motivated and experienced Performance Marketing Manager to join our Marketing team on a permanent basis. As a key member of our team, you will be responsible for owning and scaling our paid digital marketing channels, optimising our existing campaigns, and identifying new opportunities for growth and improvement.

Key Responsibilities

  • Launch and manage supporting performance channels to align with brand activity and maximise brand campaign spend, working closely with the brand team and media buying agency.
  • Manage and optimise our paid digital marketing channels (PPC, Social, Display, Affiliates).
  • Have a commercial mindset, exploring opportunities to maximise efficiencies and drive improvements to return on investment.
  • Collaborate with our internal creative teams to deliver engaging content and creative for use across all channels.
  • Create and own end-to-end reporting on all performance channels, and represent marketing to report performance in relevant forums.
  • Be comfortable with Google Analytics and how to use it to find opportunities for improvement across all digital channels.
  • Be responsible for managing our budget and media plans, working alongside our digital marketing agency.
  • Work closely with the Senior Content Manager to ensure our post-click journey is optimised for conversion.
  • Manage and collaborate with agencies, briefing them on esure strategy and working to deliver media plans.
  • Champion change to improve processes and ways of working, and accelerate our digital maturity.

Requirements

  • Experience working within the constraints of a regulated environment, particularly Financial Services/Insurance, an advantage.
  • Experience of cookie management and working knowledge of tools such as Segment and Onetrust to track customer events.
  • Experience of effectively managing PPC and Social channels (both paid and organic) for both brand building and sales driving initiatives.
  • Experience of managing affiliate relationships (Particularly in a post GIPP environment) would be an advantage.
  • Ability to manage and pull analysis across multiple digital platforms. Google ads, SA360, Facebook Ads Manager, and interpret this data to continuously improve performance.
  • Previous proven experience optimising multiple channels and delivering significant improvements.
  • Commercially capable with a strong focus on data and results - A test & learn mentality.
  • Previous experience using Google Analytics preferred.
  • Strong communicator who is confident in internal teams to define new projects and playback results.
  • Able to work with legal and compliance teams to ensure marketing materials are compliant whilst remaining creative.
  • A positive and pro-active mindset, we're a relatively small team, but with big aspirations.

What We Offer

  • A competitive salary that recognises your skills and potential.
  • A bonus scheme that celebrates your contribution to esure's success.
  • Discounts on our insurance products, for you and your family.
  • 25 days annual leave, plus 8 flex days to be taken as and when suits you.
  • Benefits just for you: our hub – My Benefits Box – is loaded with perks to choose from, so you can build a personal toolkit to support your health, wellbeing, lifestyle, and finances.
  • Grow your career with us: whatever your goals, we'll support you with hands-on training, mentoring, a LinkedIn Learning licence, access to our exclusive Academies, regular career conversations, and expert partner resources from the likes of Women in Data and Women in Tech.
  • More flexibility for you: we're a proud supporter of the ABI's Make Flexible Work campaign and welcome you to ask about the flexibility you need, whether it's part time, job sharing, or compressed hours.
  • Live a healthy lifestyle: we offer lots of support, so you feel like the best version of yourself – like specialist advice through our employee assistance programme, wellbeing classes, access to the My Health Advantage app, our Big Team Challenge, and learning sessions on topics like menopause.
  • A helping hand to do your bit for a greener and safer world: driving good in the world couldn't be more important to us. That's why we encourage colleagues to use volunteering days to support their local communities and have lots of initiatives to help you live a greener lifestyle.
  • Everyday appreciation: praise from your colleagues means the world Our social recognition tool makes it easy to give colleagues the praise they deserve, and you could even be shortlisted for a company-wide ACE Award.

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