Head of Regional Marketing

1 month ago

London, Greater London, United Kingdom Personio GmbH Full time
Marketing Leader - International

Personio GmbH is seeking a seasoned Marketing Leader to drive growth and expansion in international markets. As Head of Regional Marketing, you will lead a team of talented field marketers to develop and execute innovative marketing strategies that generate sales-accepted pipeline.

Key Responsibilities
  • Develop and execute integrated marketing campaigns across Europe, including content, community, events, webinars, email, and digital channels.
  • Partner closely with sales teams, business development, and account managers to align marketing activities with sales goals and ensure strong ongoing collaboration.
  • Build and manage a high-performing team of field marketing professionals to foster a collaborative and results-driven culture.
  • Develop and manage the international regional marketing budget to maximize ROI and achieve business objectives.
  • Track and analyze key performance metrics for all regional marketing activities, providing regular reports and insights to stakeholders.
Requirements
  • Bachelor's degree in marketing, communications, or a related field.
  • 8+ years of professional experience in Demand Generation, Growth Marketing, or Regional Marketing, ideally at early-stage technology SaaS companies.
  • Experience in building integrated multitouch campaigns, including instrumentation and measurements across the funnel, with a focus on organic and earned channels.
  • Successful track record of partnering with sales teams and sales leadership to jointly deliver strong results quarter after quarter.
  • Proficiency in analyzing marketing performance metrics to optimize strategies.
Why Personio

Personio GmbH is an equal opportunities employer, committed to building an inclusive culture where everyone feels welcomed and supported. We offer a range of benefits, including 28 days of paid vacation, Impact Days, family leave, and a remote-friendly work environment.

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